Learn to drive buying and purchasing decisions with proven techniques that really work and your bottomline will never be the same again. Whether it’s the human psychology of store layouts or the impact of guerrilla marketing, you’ll be able to generate more impulse buys that ever before. You’ll even learn about the subtle science of product placement so that you can:
– Sell repeat customers ever more expensive products without them noticing
– Create a layout in which every customer is primed to buy and keen to do so
– Design displays and presentations that instantly catch the eye for the right reasons
– Perfect a scientific sales strategy that you can deliver at scale to your audience
Course Content
Course Modules
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Introduction Retail Store Operations and Store Management
04:55 -
Explain the Various Elements of Retail Store Operations
06:08 -
Explain What is Store Design and Layout
03:04 -
Explain the Types of Floor Plans
01:40 -
Explain What are Planograms
02:28 -
Explain the Types of Visual Product Placement
02:29 -
Explain the Role of Signage in Retail Stores
04:32 -
Explain the Role of Coupons in Retail Marketing
00:59 -
Explain What is Guerrilla Marketing
01:27 -
Explain What is Impulse Buying
02:35 -
Describe the Responsibilities of a Store Manager
04:32 -
Explain the Purpose of Mannequins In Retail Stores
02:52 -
Explain What is Up Selling
02:41 -
Explain What is Inventory Management
14:04 -
Describe Factors Affecting Buying Decision of Customers
05:24 -
List Tips for Efficient Store Operations and Management
04:44
Download Powerpoint Presentation
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