‘Focus Groups’ are also known as ‘Group Interviews’ or ‘Group Discussions’. They are used to understand the attitude or behavior of the audience. Six to twelve individuals are selected and either one or two moderators are selected. Focus Group is an important tool for Marketing Research. So, it can be said that if there was no Marketing Research being conducted, then there was really no need for conducting focus groups too.
Course Content
Course Modules
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04:53
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Explain What are Focus Groups
09:09 -
List the Objectives of Focus Group
00:32 -
List the Advantages and Disadvantages of Focus Group
01:59 -
Describe the Types of Focus Groups
01:44 -
Explain the Steps involved in Conducting a Focus Group
06:23 -
Describe the Designing of Questions for Focus Groups
20:15 -
Explain How Moderator should Speak to Focus Group
02:55 -
List the Ground Rules for Moderator of Focus Groups
04:24 -
Explain the Facilitating of Focus Groups
03:25 -
List the Characteristics of a Good Moderator
04:24
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