It is necessary for establishing and maintaining a service brand through a holistic marketing communication approach. Helps to align service branding strategy with the overall business goals of the service organization. Helps to find an ideal license partner and helps to ensure focus on long-term relationships. It helps organizations focus on maximizing the leverage of the service brand. Helps to determine whether the license agreement either exclusive or non–exclusive will have important implications for business. Enforcing various important concerns such as quality control and reporting can be done through a properly charted out license agreements. Marketing communication strategy helps show consumers that the services are associated to licensee’s popular services. Companies must actively integrate marketing communication into new services launch activities using a clear strategy.
Course Content
Course Modules
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Introduction to Service Marketing Communication
03:46 -
Explain Relevance of Services Marketing Communications
04:43 -
Explain Aspects of Marketing Mix in Communications
01:14 -
Describe Positioning Process in Marketing Communications
01:23 -
Describe the Services Marketing Communications Strategy
05:12 -
Explain ATL BTL and TTL Communication Strategy
02:23 -
Explain Distribution of Services Marketing Communications
01:38 -
Describe the Various Media Options
05:29 -
Explain Role of Media Reach for Marketing Communications
00:31 -
Explain Segmentation in Marketing Communications
06:15 -
Explain Role of Promotion in Marketing Communications
02:59 -
Describe Ad Development Approaches for Services Marketing
01:26 -
Explain Types of Advertising in Marketing Communications
01:22 -
Explain High end Components in Marketing Communications
02:14 -
Explain Digital Marketing for Marketing Communications
12:53 -
Explain Customer Relationship in Marketing Communication
05:42
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