MSG Team's other articles

10143 Leadership in the Contemporary World

Introduction Leadership is both an art and a science. For actualizing effective and efficacious leadership, leaders must first articulate a vision, lay down a mission, communicate the vision and the mission to all the relevant stakeholders, implement the same, and ensure that feedback is sought and incorporated for the next iteration. Further, leadership is situational […]

8806 Understanding Communication and the Communication Process

Lisa works as a Brand Executive with a reputed multinational firm. She was asked to deliver a presentation on her assignments and achievements. Her appraisal was due that month, and she did not get her promotion. No points for guessing, her presentation played the culprit. Her thoughts were not at all clear and she could […]

8944 Why the Digital Age Calls for a New Approach to Leadership and Team Management

Why the Digital Age is unlike Any Other Previous Transformation in History With the Digital Age well and truly upon us, it is time for practitioners of leadership and management to re-envisage a new approach to leadership and management. This is because the Digital Age which is unfolding now is unlike any other transformation in […]

9191 Equity Theory of Motivation

The core of the equity theory is the principle of balance or equity. As per this motivation theory, an individual’s motivation level is correlated to his perception of equity, fairness and justice practiced by the management. Higher is individual’s perception of fairness, greater is the motivation level and vice versa. While evaluating fairness, employee compares […]

11050 Black Swans and White Knights: Risks of Operating in a VUCA and Global Environment

Global Businesses operate in an international environment that is volatile, unpredictable, uncertain, and accelerated. The term VUCA or Volatility, Uncertainty, Complexity, and Ambiguity is used to describe to the global environment in which multinational firms operate. In addition, a PESTLE or Political, Economic, Social, Technological, Legal, and Environment framework can also be applied to understand […]

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Here are few tips to ensure a great presentation...

  1. State the Objectives: A presenter must ensure that he/she understands the purpose of the presentation.

    Sometimes a good presentation fails to make an impact because the audience is not clear what the presentation is about.

    A good way to start a presentation is to clearly state/mention/include the objectives in the presentation.

  2. Analyze your audience: The presenter must find more about his/her target audience. Whether the audience has a specific educational background or whether they are from upper middle class or middle class.

    Basis the topic/theme of the presentation, it is very important to know some specific details of the target audience. This also helps to create a rapport with the audience during the presentation.

  3. Avoid heavy text on PowerPoint slides: Usually presentations are associated with PowerPoint slides, however, it is always advisable to use a blend of various forms of learning. It could be a fun activity, a short quiz, or small story. More often than not, these are the learning methods that generate interest of the target audience.

    If you still wish to use slides, write 10 or less words in each slide.

    Use bullet points wherever possible. More words on one slide carry a risk with them - the audience will get busy in reading what is written than what the presenter is saying or the audience might just get bored by seeing a lot of words.

  4. Rehearse... Rehearse... and Rehearse: The feeling is quite different while a presenter is presenting LIVE than when he/she is just practicing in a closed room.

    It is a good idea for the presenter to practice at the venue [if possible]. This helps him get familiar with the place and the surrounding.

    Also, a presenter should make as many notes as possible and also think of possible questions that might come up during the course of presentation.

  5. Revisit the objectives: Once the notes have been made, a presenter must critically analyze the presentation with respect to the objectives of the presentation. He should ask himself questions like - “Does this presentation match the objectives stated?”, “Is this presentation flowing logically?”

    In today’s market scenario, if a person is able to think, write, and present persuasively, he has won half the battle.

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