Practicing Socially Responsible Practices Internally
In previous articles, we have seen how companies need to adopt CSR as a business need and imperative. The role of media and advocacy groups was discussed as well. In this article, we turn to a crucial but often neglected aspect of a company’s social responsibility i.e. the need to be socially conscious with its […]
If Your Brand is Losing Out, Where Does the Problem Lie ?
We live in a world that is fast changing. What was relevant last year doesn’t hold ground this year. Changes are taking place in every sphere of life be it in terms of society, values and lifestyle or the products and services that we consume. Post industrial revolution, our life style changed dramatically with the […]
Role Play by Consultative Salesman
Whenever you attend any sales seminar or workshops, in all probabilities you get to hear about consultative approach to selling. This buzz word has caught up in the recent past with all organizations. Historically business was always profit oriented and selling the product or service was more important for Organizations. Sales figures and bottom lines […]
Tips for Successful Sales Professionals
Sales professionals play an essential role in the success or failure of an organization. Their key responsibility areas include promoting a product and making a brand popular amongst the end-users. Sales representatives earn profits and generate revenues for the organization. Let us go through some tips for successful sales professional: Understand your product well. Customers […]
Services Marketing – Definition and Characteristics
Introduction The world economy nowadays is increasingly characterized as a service economy. This is primarily due to the increasing importance and share of the service sector in the economies of most developed and developing countries. In fact, the growth of the service sector has long been considered as indicative of a country’s economic progress. Economic […]
The art of achieving the sales targets within the desired time frame through effective planning and budgeting refers to sales management.
Effective sales management ensures timely generation of revenue and profitability of the organization.
Sales professionals in simpler words are the face of any organization and have the responsibility of making a particular brand popular amongst the end-users. They are the ones who directly interact with the customers, understand their needs and expectations and try to provide them the best solution.
Attitude and personality play an important role in sales management.
Remember failure is just the opposite of success. Never lose hope; instead find out the causes of failure and move on. There is no point crying over spilt milk. Be your own critic, analyze the things and find out what went wrong. Incorporate the necessary changes in your sales pitch for better results next time. Go out, meet people and increase your list of potential customers. Develop a strong network. It helps in sales.
Follow the professional dress code but make sure you don’t feel uncomfortable. Don’t wear loud clothes to work or for meetings. Ensure you smell good. Foul smell irritates the customer. Do shave before you go for sales deals. Make sure your nails are short and clean. It is essential for sales professionals to look good and clean for the desired impact.
People in sales should have a charismatic personality to attract and influence the customers.
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Customer Relationship Management – Meaning, Need and Steps in CRM
February 12, 2025
