Articles on E - Marketing

We are living in the age of technological advances. Development in our society began to happen post the World Wars,...

Basic Understanding of E-Commerce

Simply put, E Commerce is ‘Using Electronic Platform for Business Transactions’. It is also called a ‘Virtual Market Place’. Every...

Advantages of E-Commerce

We are living in the Information Age. Internet has changed our lives and these changes are irreversible. Slowly every home...

E Commerce – Changing Business Trends

Business Managers of today are living in challenging times. Business targets had never been stiffer, work pressure and managing the...

What, Why and How of E Business

For long Businesses and Organisations have been Customer oriented. They have moved from product and service mindset to Customer Satisfaction...

Relationship Marketing Using the Internet

Introduction With the advent of the internet and big data analysis, organizations have been able to use relationship marketing and...

Mapping Customer Behaviour and Pattern is the starting point of E Marketing

Learning all about E Commerce and E Marketing is the pressing need of every student as well as every marketing...

E Commerce related Technologies

A layman using internet is overwhelmed by the sheer amount of information that he or she is able to access...

The Internet and the marketing mix

Introduction The marketing mix refers to usage of the four Ps of marketing which are Product, Price, Place and Promotion....

Search – Starting Point of Understanding for E Marketing Exercise

As a Marketing professional you are too familiar with marketing research. In fact Organisations spend millions of dollars into market...

Search Engines and SE Marketing

Internet is not something that is alien technology anymore. Every home and every individual has adapted to using internet for...

SEO and Search Engine Marketing Processes

If you are in the process of understanding and designing an E Marketing strategy for your business, understanding and learning...

Search Data Helps Your Product and E-Marketing Strategy

Building an E Marketing plan for any business or product is quite engaging and challenging. What makes it more interesting...

The internet micro environment

Introduction The environment under which organization functions determines how it will conduct its business. Organizations have to constantly monitor and...

The internet macro-environment

Introduction An organization is often influenced by the environment they work under. There are several factors which influence such as...

Internet Marketing Strategy

Introduction The internet is considered as a channel partner. Hence online marketing is to be considered as a channel marketing...

Paid Or Organic Search ?

Most Business Organisations both big and small have realised the necessity of having a presence on the internet. Many Organisations...

Customer Expectation as Key Driver to Online Marketing Business

Internet is changing the customer’s expectations as well as behaviour. Understanding the customer behaviour pattern holds the key to successful...

Getting To Know the Technicalities of Online Business

Getting to know all about E Marketing and how business is transacted online is important for every student of business...

Establishing Business Goals and Measurement is Necessary Before Embarking on E Marketing Implementation

Setting up a web page and promoting online business has become a necessity for all business organisations, irrespective of the...

Online Sales Promotions and Advertising Methods

Sales Promotion and Advertising is one of the major activities of any Marketing Function in any business. Sales promotion and...

E Commerce Trends

If internet has had far reaching impact on all walks of life, E trade has had similar impact on all...

E Marketing and Customer Relationship Management – Two sides of the same coin

Whenever one talks of E marketing strategy or plan, they normally include online selling, online promotions and advertising. However this...

E Business Transitions – Migrating to E Business

Migrating to E Business has become inevitable. All business Organisations have recognised this fact. It has been understood that E...

Adapting E Business Model – It is Time to make that Paradigm Shift

Business Managers now a days are going back to the business schools to un-learn some of the lessons they had...

Increase Knowledge Base with E Business Model

E business model implementation brings with it several key results and benefits. First and foremost a successful implementation should meet...

E Learning Curve

If you scan the developments in the business world that have taken place in the last fifty years or so,...

The Ethics of Surge Pricing and other Profit Driven Business Strategies by Aggregators

Most of us who live in urban areas and have used the app-based ride-hailing cabs such as Ola and Uber...

What are Ubiquitous Marketing and Black Ops Advertising and Their Impact

What are Ubiquitous Marketing and Black Ops Advertising In this age of Smartphones and Internet, it is hard not to...

Unethical Marketing Practices by Hotel Booking Websites

During the dot com boom, online travel agencies had taken the entire world by storm! Travel websites which offered customers...

How the race for Eyeball Views, Clicks, Likes, and Shares defines Online Marketing

What is online marketing and how it Works? Ever wondered how websites give away much for free or for low...

Why Selling Online is Expensive?

In many countries across the world, small retailers are against e-commerce websites. This is because they believe that these websites...

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Articles on E - Marketing