Customer Expectation as Key Driver to Online Marketing Business
February 12, 2025
Introduction An organization has to manage relationships across a broad spectrum of stakeholders. One of such stakeholders is the employees of the company. This is referred to as internal market. The gamut of employee is usually covered under human resource management. But internal relationship management also looks at how they impact the external consumer market. […]
After gathering the information from desk and field research the raw data must be compiled so that the taxonomic analysis can be performed and data can be broken up into respective parts and segments. This can be achieved in the following manner: Keeping on revisiting and focusing on the ultimate objective of the research and […]
Product leadership and growth of the Organization goes hand in hand. Organizations employ certain chosen core value propositions with their product or service and use the same as the key drivers to endear customers and forge relationships. When they stand apart from the rest of the competition by way of superior value that they provide […]
Marketing is a subject that draws a lot of students who find it most interesting and challenging. No doubt marketing is a challenge. Students who study Philip Kotler will definitely become proficient with the basic foundations of marketing and concepts. However to be able to take up a marketing responsibility in an Organisation or to […]
Challenges Facing Marketers and Small Businesses These days, marketers everywhere face significant challenges in terms of reaching out to customers across multiple channels, being alert and agile to newer trends in a media driven 24/7 world where Twitter has more power than any other marketing approach. Thus, it is very important for businesses on knowing […]
Business Managers of today are living in challenging times. Business targets had never been stiffer, work pressure and managing the complexities of competition is keeping them on their toes all the time.
Today, success or failure of a business and the Organisation is dependent wholly upon the Organisation’s ability to be flexible and to respond to the external changing environment.
Only those who are able to adapt to the changes and those who are able to assimilate and learn from tomorrow’s technology are able to run the race. Digital technology has changed the rules of business game.
Today, individuals have the power of internet in their hands. If one wants to book an airline ticket, it is pretty easy to do so online and it takes only a few minutes to complete the entire transaction of looking at the options, selecting the best priced deal, making an online payment and printing the confirmed ticket. As compared to talking to a travel agent for an hour and several calls, online booking is definitely a better deal.
Take the case of courier industry. One can book a consignment to any location in the world and you can use the track and trace feature on the web to track the status of your parcel at any time. This feature makes a huge impact to a business which is sending some important and time bound cargo or document to another location. Look at how easy it has become to configure a computer that you want and order it online in an instant.
From the above examples it is very clear that the businesses that have adapted and embraced E Business and E Commerce have managed to be successful and ahead in the industry. Migrating to an E Business environment is not easy and simple.
It is not as simple as it looks that one can just buy an application and host it on the net and attract customers. Embracing e business calls for Organisations to change their business models, business strategies as well as integrate their business processes with technology.
Organisations were traditionally product oriented. With times and changing environment they grew to understand and appreciate the need to be Customer centric and Customer relationship management became a key focus area.
Being customer centric meant orienting the entire organisation and all its functions and divisions to be responsive to the internal and external customers.
With the advent of E Commerce the Organisations have got to understand the Customers and their needs, preferences and buying behaviour in new light and from the perspective of electronic and digital media.
Understanding the why, how and what of E Commerce and orienting the entire Organisation to be customer centric in the new environment calls for re-inventing the business model where technology becomes the driver and the key differentiator. The entire Organisation needs to elevate itself and graduate to new web enabling platforms where speed, information, visibility and co-ordination of multiple transactions, seamless working of applications connecting different business processes form the components of the business chain.
Speed is the essence of E Business. Organisations have no time to learn all about the new technology, analyse, understand and then make their decision to embrace and grow into the E Business.
Time and speed will either make or break the businesses today. Therefore the Managers and Management have got to work and migrate their businesses to the E Business platform at the speed of thought and it has got to be done now.
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