Managing Integrated Marketing Communications
Companies need to develop strategies to improve brand image and brand awareness. The important aspect of spreading brand awareness and brand image is through communication. Companies need to establish a communication channel to win the new customers and retain existing customer. This communication is not restricted just to customer but also stakeholders in the value […]
Creating Integrated Marketing Communication Plan
Integrated marketing communication integrates all aspects of marketing mix to promote products and services among the end-users at the right time and right place. You need to promote your products well for maximum awareness among the end-users. According to integrated marketing communication plan, various methods of promoting a brand are put together for maximum effectiveness […]
Understanding Social Media Holds Key to Building Online Reputation
Difference between Traditional Advertising and Online Advertising on Social Media When it comes to Advertising in traditional media, the advertisers tend to focus on how to reach the masses at large. However when one looks at the Social Media and plans to design advertising, it becomes important to understand some of the basic differences that […]
The 7 P’s of Services Marketing
The first four elements in the services marketing mix are the same as those in the traditional marketing mix. However, given the unique nature of services, the implications of these are slightly different in case of services. Product: In case of services, the ‘product’ is intangible, heterogeneous and perishable. Moreover, its production and consumption are […]
What is Multi Level Marketing?
Network marketing or Multi Level Marketing has caught on the fancy of people across the globe and as on date there are thousands who have made their millions through being a part of Network marketing. The success stories of such millionaires from US, Australia and UK etc are being published as a part of the […]
Business Managers of today are living in challenging times. Business targets had never been stiffer, work pressure and managing the complexities of competition is keeping them on their toes all the time.
Today, success or failure of a business and the Organisation is dependent wholly upon the Organisation’s ability to be flexible and to respond to the external changing environment.
Only those who are able to adapt to the changes and those who are able to assimilate and learn from tomorrow’s technology are able to run the race. Digital technology has changed the rules of business game.
Today, individuals have the power of internet in their hands. If one wants to book an airline ticket, it is pretty easy to do so online and it takes only a few minutes to complete the entire transaction of looking at the options, selecting the best priced deal, making an online payment and printing the confirmed ticket. As compared to talking to a travel agent for an hour and several calls, online booking is definitely a better deal.
Take the case of courier industry. One can book a consignment to any location in the world and you can use the track and trace feature on the web to track the status of your parcel at any time. This feature makes a huge impact to a business which is sending some important and time bound cargo or document to another location. Look at how easy it has become to configure a computer that you want and order it online in an instant.
From the above examples it is very clear that the businesses that have adapted and embraced E Business and E Commerce have managed to be successful and ahead in the industry. Migrating to an E Business environment is not easy and simple.
It is not as simple as it looks that one can just buy an application and host it on the net and attract customers. Embracing e business calls for Organisations to change their business models, business strategies as well as integrate their business processes with technology.
Organisations were traditionally product oriented. With times and changing environment they grew to understand and appreciate the need to be Customer centric and Customer relationship management became a key focus area.
Being customer centric meant orienting the entire organisation and all its functions and divisions to be responsive to the internal and external customers.
With the advent of E Commerce the Organisations have got to understand the Customers and their needs, preferences and buying behaviour in new light and from the perspective of electronic and digital media.
Understanding the why, how and what of E Commerce and orienting the entire Organisation to be customer centric in the new environment calls for re-inventing the business model where technology becomes the driver and the key differentiator. The entire Organisation needs to elevate itself and graduate to new web enabling platforms where speed, information, visibility and co-ordination of multiple transactions, seamless working of applications connecting different business processes form the components of the business chain.
Speed is the essence of E Business. Organisations have no time to learn all about the new technology, analyse, understand and then make their decision to embrace and grow into the E Business.
Time and speed will either make or break the businesses today. Therefore the Managers and Management have got to work and migrate their businesses to the E Business platform at the speed of thought and it has got to be done now.
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Mapping Customer Behaviour and Pattern is the starting point of E Marketing
February 12, 2025
