Collaborative CRM – Meaning and Advantages
Collaborative CRM deals with synchronization and integration of customer interaction and channels of communications like phone, email, fax, web etc. with the intent of referencing the customers a consistent and systematic way. The idea is not only enhancing the interactions but also to increase and improve customer retention and liberty. Collaborative CRM entangles various departments […]
Service Product Management: An Oxymoron or a Reality?
Till now, we have considered how product management is done in companies that have different product lines and brands. Now, in this article, we would consider whether the term service product management or the process of managing the entire lifecycle of services is an oxymoron or is indeed a concept that is realistic and feasible. […]
Importance of Corporate Social Responsibility
Corporate social responsibility allows organizations to do their bit for the society, environment, customers or for that matter stake holders. Let us go through the importance of corporate social responsibility. The term corporate social responsibility gives a chance to all the employees of an organization to contribute towards the society, environment, country and so on. […]
Understanding Retail – What is Retail ?
Before understanding the concept of retail, let us first go through few terminologies. Market – Any system or place where parties are engaged in exchange of either goods or services is called as market. The parties are often called as buyers and sellers. The seller offers his goods or services to the buyer who in […]
Data Analysis and Compilation
After gathering the information from desk and field research the raw data must be compiled so that the taxonomic analysis can be performed and data can be broken up into respective parts and segments. This can be achieved in the following manner: Keeping on revisiting and focusing on the ultimate objective of the research and […]
Setting up a web page and promoting online business has become a necessity for all business organisations, irrespective of the size of the organisation and the business. Every minute, several thousands of people from all over the world are accessing the internet and searching for products and information. A few hundred of them could be looking for the product or service that you are marketing. This means you have got to be available and also be the first to reach out to such customers. If your competition has already set shop on the internet, do you have a choice but to follow suit?. Therefore the need for an E marketing strategy and business plan is easily accepted and embraced by the managements of all Business Organisations.
As you begin the process of working out the details of how, what, when and why of Online marketing, you will need to come up with the communication and promotional plan as well as the budget too.
It is important to build an online marketing expense budget. This alone would not suffice when you submit the same to the management for approval. You will need to answer quite a few questions posed by management and the big bosses.
To be able to answer the questions, you will need to work out a detailed plan of how to measure the performance, benchmark the performance of the website etc. Management function also involves having to gather, analyse and assimilate data to facilitate right decision making and achieving the business objectives.
The SEO company that you engage to build, host and manage your website will be able to offer you a list of reports with the frequency as desired by you.
Number of reports such as ranking report, indexing, traffic report and many of other related reports can be made easily available. But these technical reports can hardly add value until and unless you have worked on the requirement of data as needed by the various business groups of your organisation.
Through the reports you will be able to understand your customer behaviour, expectations and get to know your customer better. You can get to know about your customer’s requirement in specific which can be of great value to your product division which will be able to customise the product to suit the market needs.
Sales department gets to benefit from knowing when, how and what the customer is going to buy and thus find ways and means to convert the prospect to a sale. Customer relationship management department will find the data very useful for it helps to manage the customer expectation, build relationship as well as loyalty.
Marketing communication department would want to know the effectiveness of the online communication, as well as details of viewership etc.
Further strategies of integrating TV and print media and conducting promotional sales campaigns as well as new product launches etc can be planned based using the data reports.
Finally, when the management decides to invest into the E marketing plan, it is important to identify and state the business goals, list the achievable targets and metrics to assess performance. Such clarity helps in building and implementing the online marketing strategy.
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Mapping Customer Behaviour and Pattern is the starting point of E Marketing
February 12, 2025
