Need of Relationship with Customers
Building relationship with customers in current market trends is the most important aspect that an organization should focus on. Distinction and eminence are now most sustainable and affirm for which developing good relationship with customers is must. Some of the substantial outcomes of building a quality relationship is explained below by which need of relationship […]
Brand Management: Brand Attributes
Brand Attributes portray a company’s brand characteristics. They signify the basic nature of brand. Brand attributes are a bundle of features that highlight the physical and personality aspects of the brand. Attributes are developed through images, actions, or presumptions. Brand attributes help in creating brand identity. A strong brand must have following attributes: Relevancy- A […]
How to End the Culture of Business As Usual After Instances of Corporate Scandals
The Worrying Decline of Corporate Governance Standards Worldwide Of late, there has been a worrying decline in corporate governance standards leading to the exits of many high profile CEOs (Chief Executive Officers) as well as Directors of Boards from such firms, as well as a breakdown in the compact between the corporates and their stakeholders. […]
Services Marketing – Moment of Truth
Every business knows that in order to thrive it needs to differentiate itself in the mind of the consumer. Price has proved inadequate since there is a limit to how much a firm can cut back on its margins. Product differentiation is also no longer enough to attract or retain customers since technological advances have […]
International Retailing – Features and Challenges
International Retailing and branding has been one of the sectors that is seeing exponential growth. With increase in standard of living and disposable income, people in developing countries are getting exposed to international brands. Rise of internet and multi-media has further provided impetus to the dream of people to aspire for branded consumer goods. Along […]
Getting to know all about E Marketing and how business is transacted online is important for every student of business management as well as for professionals. Online selling is picking up and growing. More and more people are beginning to find it convenient to shop online. With robust systems for financial transactions in place, consumers are beginning to gain confidence in shopping online and making payments.
Understanding all about E marketing begins with understanding how the internet works, how the customers search for information and data. Further on you will need to know all about how Search Engines work, how they gather the data by going through thousands of web pages, filter the content and produce the list of relevant websites within a matter of few seconds.
From there on you will need to learn all about building web pages with SEO content and other technical features that will ensure that the traffic is directed to the website. Your website therefore is your identity on the internet.
You will need to understand all of the technicalities that go into building web pages, hosting the same as well as ensuring that the web page is so constructed and managed that it continues to be one of the top listed references.
No doubt the technical aspects of web page hosting is the domain of SEO experts. But then as marketing or business managers, it helps to know the relevant details of how things work in this scenario so that you are in a position to work better with the developers and add value.
Websites will need to be continually upgraded with content as well as functionality. Sometimes the changes in marketing or selling strategy, changes in the business structure or the Company in terms of mergers etc or the changing technology environment might warrant changes to the website functionalities.
In line with the communication strategy the website might need to go through periodic changes too. On the other front the site has to be continually upgraded to ensure better search ability too. Understanding these technical issues will help you identify problems as well as solutions that you might encounter in building your online sales model.
Search engines mine the data from thousands of web pages using sequential processes known as crawling, indexing and ranking. Sometimes the website architecture may not be sufficiently geared up to allow the search engines to extract the required data from the web pages easily and hence your site may not be getting listed right at the top of the list and you might be missing out on all those customers who are looking for making their online purchases right now.
Technical glitches like slow server response time or page loading time can cause the search engine to skip your website and go forward. Several shortcomings in the content of the website can also contribute to the reason why your website might be figuring at the bottom of the list.
Apart from non SEO Optimized content, there can also be problems with site registration that obstructs the search engine from accessing data from the web pages. There can be several issues with Java script and flash that can obstruct easy retrieval of content by the search engines.
If your website content has too much of multi media objects with very less of extractable data or text, your web page may be easily by passed by the Search Engine.
Understanding some of the common technical issues related to website and content can help you work with the technical developers and come up with solutions that help in ensuring that your online business is on the right track towards progress.
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Mapping Customer Behaviour and Pattern is the starting point of E Marketing
February 12, 2025
