MSG Team's other articles

11250 Setting Up a Virtual Team

The early phase of development of a virtual team is crucial for its success. Just like the foundation defines the strength of the building, the steps involved in establishing a virtual team goes a long way in contributing to its successful functioning in later stages. The two basic questions give skeleton to this phase – […]

9411 Fundamental Issues with the Top Down Approach in Change Management

Several change management experts have argued that Bottom Up Strategy for Change Management yields effective results comparatively over Top Down Strategy of Change Management. The Top Down approach necessarily involves an element of compulsion, and the decisions are forced on the employees without taking any inputs from them. Top Down approach involves forceful implementation of […]

12106 The Future of Public Administration

Future belongs to Flexible Public Sector rather than Machine Bureaucracies As the world around us is changing with concomitant changes in politics, business, economics, and society, the field of public administration cannot be aloof from the need to innovate and change. As the public sector in many developed countries feels the need to move beyond […]

11597 Total Returns Swap

Credit default swap is the most commonly known derivative which is based on swaps. However, it is not the only one. There are many types of swaps that are used for managing credit risk. In this article, we will have a look at the total returns swap which is commonly used in credit risk management. […]

9484 Government, Social Welfare and NGOs

A Failure of Governance The phenomenon of the NGOs or the Non Governmental Organizations entering the field of social welfare accelerated in the 1990s. In earlier decades, though there were several charitable trusts and organizations like Red Cross, Medicine Sans Frontiers, and Doctors without Borders, the explosion in the number of NGOs and the concomitant […]

Search with tags

  • No tags available.

There are 7 C’s of effective communication which are applicable to both written as well as oral communication. These are as follows:

  1. Completeness - The communication must be complete. It should convey all facts required by the audience. The sender of the message must take into consideration the receiver’s mind set and convey the message accordingly. A complete communication has following features:

    • Complete communication develops and enhances reputation of an organization.

    • Moreover, they are cost saving as no crucial information is missing and no additional cost is incurred in conveying extra message if the communication is complete.

    • A complete communication always gives additional information wherever required. It leaves no questions in the mind of receiver.

    • Complete communication helps in better decision-making by the audience/readers/receivers of message as they get all desired and crucial information.

    • It persuades the audience.

  2. Conciseness - Conciseness means wordiness, i.e, communicating what you want to convey in least possible words without forgoing the other C’s of communication. Conciseness is a necessity for effective communication. Concise communication has following features:

    • It is both time-saving as well as cost-saving.

    • It underlines and highlights the main message as it avoids using excessive and needless words.

    • Concise communication provides short and essential message in limited words to the audience.

    • Concise message is more appealing and comprehensible to the audience.

    • Concise message is non-repetitive in nature.

  3. Consideration - Consideration implies “stepping into the shoes of others”. Effective communication must take the audience into consideration, i.e, the audience’s view points, background, mind-set, education level, etc. Make an attempt to envisage your audience, their requirements, emotions as well as problems. Ensure that the self-respect of the audience is maintained and their emotions are not at harm. Modify your words in message to suit the audience’s needs while making your message complete. Features of considerate communication are as follows:

    • Emphasize on “you” approach.

    • Empathize with the audience and exhibit interest in the audience. This will stimulate a positive reaction from the audience.

    • Show optimism towards your audience. Emphasize on “what is possible” rather than “what is impossible”. Lay stress on positive words such as jovial, committed, thanks, warm, healthy, help, etc.

  4. Clarity - Clarity implies emphasizing on a specific message or goal at a time, rather than trying to achieve too much at once. Clarity in communication has following features:

    • It makes understanding easier.

    • Complete clarity of thoughts and ideas enhances the meaning of message.

    • Clear message makes use of exact, appropriate and concrete words.

  5. Concreteness - Concrete communication implies being particular and clear rather than fuzzy and general. Concreteness strengthens the confidence. Concrete message has following features:

    • It is supported with specific facts and figures.

    • It makes use of words that are clear and that build the reputation.

    • Concrete messages are not misinterpreted.

  6. Courtesy - Courtesy in message implies the message should show the sender’s expression as well as should respect the receiver. The sender of the message should be sincerely polite, judicious, reflective and enthusiastic. Courteous message has following features:

    • Courtesy implies taking into consideration both viewpoints as well as feelings of the receiver of the message.

    • Courteous message is positive and focused at the audience.

    • It makes use of terms showing respect for the receiver of message.

    • It is not at all biased.

  7. Correctness - Correctness in communication implies that there are no grammatical errors in communication. Correct communication has following features:

    • The message is exact, correct and well-timed.

    • If the communication is correct, it boosts up the confidence level.

    • Correct message has greater impact on the audience/readers.

    • It checks for the precision and accurateness of facts and figures used in the message.

    • It makes use of appropriate and correct language in the message.

Awareness of these 7 C’s of communication makes you an effective communicator.

Article Written by

MSG Team

An insightful writer passionate about sharing expertise, trends, and tips, dedicated to inspiring and informing readers through engaging and thoughtful content.

Leave a reply

Your email address will not be published. Required fields are marked *

Related Articles

Corporate Meetings

MSG Team

Components of Communication Process

MSG Team

Communication Barriers – Reasons for Communication Breakdown

MSG Team