Bureau and Boards/Commissions Systems in Departments
We are at the next level of understanding departments within the organizations. In the earlier article we understood about the line staff and auxiliary agencies and the organization of business in departments based on the four principles of finance, process, clientele and geography. This article shall look at the distribution of authority within the department. […]
Negotiation Techniques
Negotiation is referred to as the style of discussing things among individuals in an effort to come to a conclusion satisfying all the parties involved. Discussions should be on an open forum for every one to not only participate but also express their views and reach to an alternative acceptable to all. It is important […]
Cause Categories in Operational Risk Management
The definition of operational risk has been narrowed down. This has helped organizations better manage their operational risks. All operational risks can now be traced to four basic causes viz. people, processes, systems, and external events. However, merely stating a risk as a systems risk does not provide too much information. There is no actionable […]
How to make a Great Presentation?
Here are few tips to ensure a great presentation… State the Objectives: A presenter must ensure that he/she understands the purpose of the presentation. Sometimes a good presentation fails to make an impact because the audience is not clear what the presentation is about. A good way to start a presentation is to clearly state/mention/include […]
Change is the only Constant in the 21st Century
The business landscape of the 21st century is characterized by ever changing trends and events that happen with so much rapidity that they take most business leaders by surprise. Considering the high turnover of ideas and fads, it is no wonder that companies’ and their offerings in terms of products and services fail to click […]
Public Relations experts ought to possess the following skills for a highly successful and rewarding career.
A Public Relations expert needs to write well. He ought to be creative and should master the art of putting thoughts into meaningful words. Your words need to create the desired impact and influence the customers. Make sure whatever you write is relevant and puts your organization in the best light.
A public relations expert needs to be extremely creative and should be able to think out of the box. He/She should be able to come out with innovative ideas to promote the organization and its products among the target audience. In today’s world of fierce competition, it is really essential for marketers and public relations experts to experiment with new ideas /concepts and develop something which would benefit the end-users.
Public Relations experts must master the art of effective communication skills. It is really essential to speak well. Don’t just speak for the sake of it. Public relations experts must ensure the recipients have understood what they intend to communicate. Two way communication is the essence of effective public relations. Whatever you communicate ought to make sense and well understood by target customers.
Stay focussed and take care of even the minutest details. Do not ignore even the slightest doubt. Even a single detail left unattended can become a major cause of concern in the future. Crosscheck every single detail and observation before jumping to the final conclusion.
Public relations experts ought to study a lot and do extensive research before designing public relations activities.
A public relation professional ought to be proactive and on his toes always. He needs to have a strong grasping power with an eagerness to learn. Lazy individuals generally do not make good public relations professionals.
Keep your eyes and ears open. Find out what your competitors are upto.It is really important to keep a close watch on competitor’s activities and initiatives. You may draw inspiration from them but following them blindly would do no benefit and in turn tarnish your organization’s image.
A Public relations expert needs to have strong networking skills. As a Public relations representative one needs to have a strong association with people from media industry(TV, Radio, Print - Newspapers/Magazines), employees, investors, shareholders, partners etc. Sometimes it really becomes essential to flash your smile and get your work done. Never ever spoil your relationship with anyone. Don’t fight with anyone. If you do not like someone, the best way is to ignore. You never know when you might need the other person.
Be loyal towards your job. Remember a public relations job is not only a nine to six job. You need to stay back sometimes even at odd hours and you can’t just complain. At times you need to meet lots of people in a single day but one can’t crib. One needs to be a little flexible. Make that little extra effort to satisfy your clients.
Public Relations Professionals need to have a pleasing personality. Make sure you dress smartly. Public relations experts need to be extroverts.
Be a little techsavvy.Depend on social networking sites such as Facebook, Linkedin, Twitter to spread awareness and promote your organization.
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