The Political System and Civil Liberties: Theory and Practice
The Concept of Civil Liberties and Human Rights An important topic in political science concerns the provision of civil liberties and the practice of human rights in modern nation states. It goes without saying that in dictatorships, civil liberties are curtailed, and human rights are nonexistent. Hence, our focus in this article is on the […]
Team Failures – Why teams fail and how to overcome it
In spite of the best intentions of the organization, as well as the best efforts put in by the team members, teams still fail. Team failure is due to various reasons. It is highly important to understand as well as analyze these reasons. This is because the failure of a team affects the morale of […]
Models of Negotiation
Negotiation is defined as a discussion among individuals to reach to a conclusion acceptable to one and all. It is a process where people rather than fighting among themselves sit together, evaluate the pros and cons and then come out with an alternative which would be a win win situation for all. Sam wanted to […]
Woodrow Wilsons Vision on Public Administration
Woodrow Wilson was the 28th President of USA (1913-1921) and is often addressed as the father of American Public Administration. Wilson and his contribution to the subject of public administration is widely read and referred to. He was one of the first political leaders who emphasized the need to increase the efficiency of the Government. […]
Managing Social Isolation in Virtual Teams
Virtual workplace is a new age reality of 21st century organizations. Though on one hand it offers flexibility and adaptability to the virtual team members but the lack of face-to-face interactions associated with virtual workplace, many a times, leave the members feeling socially isolated and abandoned. Research studies indicate that some level of social interactions […]
Advertising and public relations are two different industries altogether.
Let us carefully examine the difference between advertisements and public relations:
Organizations need to pay for every single advertisement aired on television/radio. Organizations need to buy space/slots in various newspapers, TV Channels, Radio Channels to advertise about their organization/product/service.
Public relations experts strive hard to gain publicity for their organization without spending much. Public relations experts organize various events, functions, shows, give interviews to media people in order to create awareness about their organization and its products and services among stakeholders, investors, partners, and target audience. Organizations even hire celebrities or famous personalities who are popular among the crowd to enhance their reputation.
Organizations have to pay for every advertisement and thus have a control over its content. The creative team of every organization has a full control of what goes into the advertisement. This however does not happen in case of public relations. As a public relations expert, you might give an impressive interview highlighting the USPs of your organization’s products and services, but it entirely depends on media people whether they telecast the complete interview or not. They have no obligation towards you and your organization.
Advertisements generally have a longer shelf life as compared to press release.A magazine can’t publish your interview or article daily or three or four times in a row whereas consumers can view advertisements several times in a day. They can recall a product immediately when they see the advertisement. People can relate more with the advertisements as compared to newsletters, press releases, video releases and so on. Advertisements make a product as well as organization popular among the end-users.
Public relations experts need to be extremely creative and always on their toes. They must master the art of putting thoughts into meaningful words which create desired impact in the minds of potential customers.
Public relations experts are the face of an organization and it is really essential for them to be prepared to face several questions from the media, stakeholders and end-users with a smile. Remember as a public relations expert you need to meet several people in a single day and you just can’t complain. The exposure is more in case of public relations than in advertising.
Public relations is more cost effective as compared to advertisements. Organizations need to shell out handsome money for a simple advertisement on billboard or for an advertisement aired during prime slots. You have to pay irrespective of whether your advertisement gets noticed or not.
Public relations methods are more cost effective as compared to advertising. Public relations activities, if planned carefully go a long way in creating a buzz among potential customers. Plan out an event where you have the chance of addressing a large gathering.
This way a public relations expert gets a better opportunity to directly interact with the potential customers and promote his products/services. You reach to a wider audience in much lesser costs in public relations as compared to a television or radio advertisement. Smaller organizations thus largely depend on public relations activities for maintaining and enhancing the reputation.
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