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Course Objectives: What is SWOT Analysis ?, Aim of SWOT Analysis, Who needs SWOT Analysis ?, How to conduct SWOT Analysis ?, Benefits & Pitfalls of SWOT Analysis
Course Objectives: Explain what is a Brand, Explain the importance of Brands, Describe the attributes of a strong brand, Explain what is Brand Management, Describe the Purpose of Brand Management, Explain the Brand Equity Concept, Describe the Strategic Brand Management Process, List the Strategic Brand Management Guidelines
Course Objectives: Explain What is a Competency, Describe the Components of Competencies, Explain the Types of Competencies, Describe the Competency Iceberg Model, Explain the Benefits of Iceberg Model
Course Objectives: What is Business Communication, STAR Format of Written Communication, Essentials of Effective Communication, Tips for Smart Communication, Communication across cultures