Brand Management - Meaning and Important Concepts

the easy way to Learn Management
Download Demo Powerpoint Presentation on Brand Management

Brand management begins with having a thorough knowledge of the term “brand”. It includes developing a promise, making that promise and maintaining it. It means defining the brand, positioning the brand, and delivering the brand. Brand management is nothing but an art of creating and sustaining the brand. Branding makes customers committed to your business. A strong brand differentiates your products from the competitors. It gives a quality image to your business.

Brand management includes managing the tangible and intangible characteristics of brand. In case of product brands, the tangibles include the product itself, price, packaging, etc. While in case of service brands, the tangibles include the customers’ experience. The intangibles include emotional connections with the product / service.

Branding is assembling of various marketing mix medium into a whole so as to give you an identity. It is nothing but capturing your customers mind with your brand name. It gives an image of an experienced, huge and reliable business.
It is all about capturing the niche market for your product / service and about creating a confidence in the current and prospective customers’ minds that you are the unique solution to their problem.

The aim of branding is to convey brand message vividly, create customer loyalty, persuade the buyer for the product, and establish an emotional connectivity with the customers. Branding forms customer perceptions about the product. It should raise customer expectations about the product. The primary aim of branding is to create differentiation.

Strong brands reduce customers’ perceived monetary, social and safety risks in buying goods/services. The customers can better imagine the intangible goods with the help of brand name. Strong brand organizations have a high market share. The brand should be given good support so that it can sustain itself in long run. It is essential to manage all brands and build brand equity over a period of time. Here comes importance and usefulness of brand management. Brand management helps in building a corporate image. A brand manager has to oversee overall brand performance. A successful brand can only be created if the brand management system is competent.

Following are the important concepts of brand management:

Definition of Brand
Brand Name
Brand Attributes
Brand Positioning
Brand Identity
Sources of Brand Identity
Brand Image
Brand Identity vs Brand Image
Brand Personality
Brand Awareness
Brand Loyalty
Brand Association
Building a Brand
Brand Equity
Brand Equity & Customer Equity
Brand Extension

Learn management concepts & skills rapidly with easy to understand, richly illustrated self-paced learning modules & downloadable powerpoint presentations.
Click below to view DEMO on “Brand Management”

Download DEMO Presentation Now!.

As a premium member, you get access to view complete course content online and download powerpoint presentations for more than 120 courses in management and skills area.

Next  Article   ❯

About the Author(s)

MSG team comprises experienced faculty and professionals who develop the content for the portal. We collectively refer to our team as - “MSG Experts”. To Know more, click on About Us.

Learn management concepts & skills rapidly

  • Optimum lively graphics and animation to make the concept easy to understand
  • Engaging PPTs which are a fast, effective, short and concise, with lots of examples to help you master the subject quickly
  • On the go learning – watch from computers, tablets and mobile devices

Visual Learning Methodology - More than 150 Course Presentations

Download FREE Powerpoint Presentations Listed Below & Run the "Slide Show":

NLP Core Skills (200 Slides)

Emotional Intelligence (150 Slides)

Corporate Etiquette (156 Slides)

Personal Goal Setting (132 Slides)

Pareto Analysis (141 Slides)

Grapevine Communication (70 Slides)

Situational Leadership (168 Slides)

Stocks and Investing (96 Slides)

Strategic Game Theory for Managers (166 Slides)

Our courses are engaging PPTs which are a fast, effective way to study for any subject. The lessons are short and concise, with lots of examples to help you master the subject quickly.

Sign Up Now!

30-Day Money-Back Guarantee
“Take charge of your Studies, Career and Personal Life Positively and Successfully by Downloading 145 PPTs – Download/View DEMO Versions of all Powerpoint Presentations listed below”

We are so sure you are going to love the Premium Membership we are offering you a 30 day free trial - If you are not satisfied - just let us know. Contact us within 30 days of purchase and we will refund your subscription. No Problem! No Hassles!