Articles on Brand Leadership



There are 2 main factors namely the organizational culture and the marketing strategy which play the most important role in converting an organization into a global brand leader.

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Customers expectations have changed nowadays. Any Organization that wishes to build and grow their brand needs to create better value proposition for the customers.

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Value proposition refers to the benefits that a customer is deriving from the product as compared to the cost that he is paying for the product.

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Value proposition refers to the benefits that a customer is deriving from the product as compared to the cost that he is paying for the product.

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Study of various markets players including fashion, retail, logistics, etc over the past few years gives us various clues to understand in detail about what makes a successful brand.

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Many organizations like - Wal-Mart, Mac Donalds, GE, Dell, Apple, etc, have built and managed to retain and grow their brand leadership. Lets understand how organizations can achieve product leadership through operational excellence.

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Every management student and future business leader would be interested in knowing about how certain organizations build brand leadership. Lets discuss in detail about - Making of Brand Leaders.

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Human behavior is very complex and varied. Understanding the psyche of the consumers helps the brand managers get an insight into the brand image as perceived by the prospective consumers. Lets discuss how understanding of human behavior can help in building an ideal brand.

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Many successful organizations have chosen certain value propositions with reference to their product and/or service offering. Lets understand the role of customer service in building brand leadership.

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The customers expect innovation in the product. Most of the organizations have changed their operational processes as well as their business model so as to match their product strategies.

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Understanding how the leadership companies strategies gives us valuable lessons in marketing. Lets understand in detail about how some organizations have strategized differently in order to become the Brand Leaders.

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The management tries to recruit the best resources, invest in training and create a competitive culture as well as an attitude in the company that encourages people to strive for operational excellence.

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From an organizational perspective, companies like - Apple, Google, Microsoft etc, stand apart from the rest in their approach to product development which has enabled these organizations to become product leaders.

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Managing large teams of highly creative individuals can be a quite challenging task. Lets understand in detail about how to manage high performance teams to gain product leadership.

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Managing the individual aspirations as well as aligning individuals to teams and further facilitating several teams to deliver one project calls for superior human resource management practices.

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Managing creativity and innovation is a part of the organizational culture and value system that the companies like - Apple, Google, Microsoft etc, have built up in order to help sustain its growth.

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Organizations that have become world leader are always focused on learning and understanding all about their customers business and designing solutions that help their customers perform better.

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Sustaining success in business is a very big challenge for organizations. Lets understand in detail about how organizations earn profits by building revenue streams using solution based approach.

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Whatever be the area of work, be it marketing, project management or production, it is very important to have a customer oriented attitude.

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