Social media networks represent markets and customers who are online and listening. Social media marketing is a phenomenon and this is a medium that no marketing organization can afford to ignore.
Articles on Social Media Marketing
Social media when compared to traditional news media is different in several aspects. Lets discuss the main characteristics of social media marketing in detail.
As far as the marketers are concerned, social media is a huge world of opportunities where one is able to directly reach out the prospective customers as well as existing customers.
Management students and Marketing professions, it is very essential to understand all about the social medium in detail. Lets understand the difference between the social media and other types of media.
Social web networks are largely driven by content that is produced by the collective community that engages in conversation. Lets understand the social web from marketing viewpoint.
Every Marketing professional would need to include the social media into his marketing campaign. Understanding the consumer behavior on the social web is very important for every marketing professional.
Social web consists of various channels link - blogs, forums, photo/video sharing, emails, chatting, etc. It is very important for every marketing professional to understand the group behaviour on social web.
In this article we will discuss about blogs and wikis which happen to be very popular medium of social media channels on the web.
RSS stands for - Really Simple Syndication. In this article we will discuss about the concept of rss feeds and how does marketing company benefit by using them.
One of the key aspects of understanding the Social Web is to understand and go through the various Social Networks. Social networks consist of individuals as well as communities that have similar interest.
Advertising on Social Network is a different as compared to the other medium. Lets understand in detail about how does the advertising on social networks takes place.
Social Networks are a great place for advertising as well as brand promotions. Social network provides the right platform for launching new brands into the market.
Online marketing and advertising are done differently from the traditional ways. Lets understand the ways in which the online community builds and endorses a product or service.
Nowadays it is very important for the marketers to actively participate on the social web. Marketers might not be able to control the content, but they can definitely influence and guide the discussions that are taking place on the web.
Social Networks are the very effective platforms that provide the real feedback from the Customers. Lets understand the importance of feedback that is provided on the social networks.
Social Media Feedback Analysis is of immense value to Marketing, Advertising, Customer Service as well as the Research and Development Department and the Product development team.
Social media channels consists of several websites, blogs, forums, videos etc. Lets learn more about the social media channels and tools.
Social Media Channels can be grouped together under various categories like Platforms, Content and Networks promoting interactions. Social Media Channels Categorization is of immense importance for Mareketers.
Nowadays advertisements on the TV and Print media are ignored largely by the audience. There are several opportunities for placing advertisements on social networks. Lets discuss these opportunities in detail.
In this article, we discuss how organizations are using social Networks including the personal social networks as well as professional/business networks and white label networks for marketing and organizational purposes.
Understanding the different platforms available on the Web, it is very essential to decide on the mix and match of channels that the organizations choose to promote their products and/or services.
Building your online reputation is not simple and cannot be done overnight. The articlue discuss that with sustained and planned online activity and participation we can build up our online reputation over a period of time.
Blogging is one of the easiest and fastest ways of interacting with your prospective and existing customers on the web. Lets understand how blogging is used as an effective marketing communication channel.
In this article, we discuss about the different types of blogs that are available in Social Media Channels today. For example - Personal Blogs, Corporate Blogs, Micro Blogging etc.
Micro blogs are those types of blogs that use very quick, small and short messages either in audio, text or video forms. In this article we will discuss in detail all about the micro blogs.
Quantitative Tools like ratings, reviews and recommendations, etc are really helpful in engaging the customers as well as getting to know their feedback.
The article discusses the use of quantitative tools such as Ratings, Reviews and Recommendations in Social Media Marketing. These quantitative tools are helpful for both - Marketers as well as Customers.
Use of quantitative tools in social content, like - ratings, recommendations, reviews, etc have become very effective means of giving the voice to customers feedbacks.
With Smartphones becoming Ubiquitous and Social Media usage becoming pervasive, organizations must device effective and sensible policies regulating such usage and preventing hacking and loss of productivity. Indeed, the key theme that this article discusses is that extreme policies such as banning such usage outright or permitting such usage without qualifications is not the solution and hence, there needs to be a balance between the organizational needs and the personal needs to ensure that such policies are effective.
The modern media landscape is fraught with dangers to reputations of the famous as well as the not so famous entities and individuals. Reputations can be made by a single Tweet that goes viral and a Facebook post that is shared or a WhatsApp message that is circulated widely. Thus, there is a need for reputation management in the present age. However, it is also the case that the powerful are more adept at media management mainly because they have the resources to master the art of media messaging. Having said that, this article also explains why reputation management is important with real world examples.
This article examines the power of influencers in our social media driven world and argues that power comes with responsibility and accountability and hence, suggests some steps that all stakeholders can take to ensure that fake news and misleading content is not posted by the influencers. Starting with definitions and how influencers derive their power, we then discuss the flip side and call for more self regulation as well as third party regulation in addition to exhorting all to exercise more discernment on social media.
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