Articles on Integrated Marketing Communications
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Integrated Marketing Communications – Meaning and its Components
It is essential for organizations to promote their brands well among the end-users not only to outshine competitors but also...
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Creating Integrated Marketing Communication Plan
Integrated marketing communication integrates all aspects of marketing mix to promote products and services among the end-users at the right...
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Implementing Integrated Marketing Communication Plan
Integrated marketing communication plan blends essential components of marketing mix to promote brands effectively among end-users. Integrated marketing communication plan...
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Components of a Successful Integrated Marketing Strategy
Integrated marketing strategy integrates relevant marketing tools to deliver similar message to a larger audience. Remember, an integrated marketing strategy...
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Importance of Integrated Marketing Communication
Integrated marketing communication plays an integral role in communicating brand message to a larger audience. Integrated Marketing communication helps in...
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Integrated Marketing Communication Tools
Integrated Marketing Communication tools refer to integrating various marketing tools such as advertising, online marketing, public relation activities, direct marketing,...
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Managing Integrated Marketing Communication
Integrated marketing communication is an approach to promote products and services (brand promotion) where various modes of marketing are integrated...
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