Articles on Employer Branding

Employer Branding – Definition and Fundamentals

Before we look into what, why and how of employer branding, let’s look at the below table*, containing best companies...

The Importance of Employer Branding

Employer branding is not an illusion. It’s of absolute importance for organizations eyeing on the best industry talent, aiming to...

Building an Employer Brand

Organizations, today, are working towards talent optimization. They have come to realize that creating a standout employer brand is essential...

Delivering Employment Experience in Totality

Touch Points for Your Employer Brand Ours is a knowledge-based economy. Competition in the business world actually takes place around...

Employer Branding Best Practices

Work is no longer what it used to be a couple of years back. The ever rising influence of social...

Measuring Return on Investment of Employer Branding

“95% of job seekers’ very first experience with you comes through the ‘careers’ section of your website”, reveals Bernard Hodes...

Current State of Employer Branding

Welcome to the talent economy! With the changing perception of organizations and increasing appreciation for talent, it won’t be wrong...

Employer Branding in Emerging Markets

A lot has been found and discussed about how the world’s best companies to work for build strong employer brands...

Employer Branding to Attract Gen ‘Z’

Well, each successive generation of employees differs from its predecessors as far as their needs, preferences, expectations from employers, thought...

Employer Branding and Talent Attraction in Open Talent Economy

First things first! Before we jump on to discuss how critical it is to attract and retain talent and how...

How Does ‘The Brand Called You’ Impact Your Employer Brand ?

Don’t miss on the best co-branding opportunity and let your personal and employer brands marry in harmony. True, your employer...

Using Social Media for Employer Brand Promotion and Talent Attraction

Until a few years ago, most talent acquisition experts had declared social media as not-so useful for promoting their employer...

Employer Branding in Regard to Career Aspirations of Males and Females

Women make a significant part of modern organizations. Their focus has shifted from traditional, seasonal and female-oriented job roles to...

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Articles on Employer Branding