Customer Relationship Management – Meaning, Need and Steps in CRM
February 12, 2025
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The art of achieving the sales targets within the desired time frame through effective planning and budgeting refers to sales management.
Effective sales management ensures timely generation of revenue and profitability of the organization.
Sales professionals in simpler words are the face of any organization and have the responsibility of making a particular brand popular amongst the end-users. They are the ones who directly interact with the customers, understand their needs and expectations and try to provide them the best solution.
Attitude and personality play an important role in sales management.
Remember failure is just the opposite of success. Never lose hope; instead find out the causes of failure and move on. There is no point crying over spilt milk. Be your own critic, analyze the things and find out what went wrong. Incorporate the necessary changes in your sales pitch for better results next time. Go out, meet people and increase your list of potential customers. Develop a strong network. It helps in sales.
Follow the professional dress code but make sure you don’t feel uncomfortable. Don’t wear loud clothes to work or for meetings. Ensure you smell good. Foul smell irritates the customer. Do shave before you go for sales deals. Make sure your nails are short and clean. It is essential for sales professionals to look good and clean for the desired impact.
People in sales should have a charismatic personality to attract and influence the customers.
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