Broadening the Corporate Governance Agenda: The Corporate Social Responsibility
In recent years, there has been an increasing emphasis on governing corporations according to social and environmental norms and ensuring that the negative externalities associated with them are minimized. When we talk about negative externalities, what we mean are the social and environmental costs that corporations impose on society and which are not factored into […]
Driving Value Proposition through Operations Excellence
Leadership at the market place doesn’t come by easily. Organizations have got to work towards it by innovating their product and value proposition all the time. Establishing customer relationship with a long term perspective becomes imperative. Today the customers are highly knowledgeable and demanding. The rules of the game have changed along with the change […]
Integrated Marketing Communications – Meaning and its Components
It is essential for organizations to promote their brands well among the end-users not only to outshine competitors but also survive in the long run. Brand promotion increases awareness of products and services and eventually increases their sales, yielding high profits and revenue for the organization. To understand integrated marketing communication, let us first understand […]
Cultural Factors affecting Consumer Behaviour
Consumer behaviour deals with the study of buying behaviour of consumers. Consumer behaviour helps us understand why and why not an individual purchases goods and services from the market. There are several factors which influence the buying decision of consumers, cultural factors being one of the most important factors. What are Cultural Factors ? Cultural […]
E Commerce related Technologies
A layman using internet is overwhelmed by the sheer amount of information that he or she is able to access in an instant. Little do people know that the so called information high way is a culmination of thousands of networks, multiple technologies, platforms, applications and programmes working together in co-ordination to deliver information to […]
The art of achieving the sales targets within the desired time frame through effective planning and budgeting refers to sales management.
Effective sales management ensures timely generation of revenue and profitability of the organization.
Sales professionals in simpler words are the face of any organization and have the responsibility of making a particular brand popular amongst the end-users. They are the ones who directly interact with the customers, understand their needs and expectations and try to provide them the best solution.
Attitude and personality play an important role in sales management.
Remember failure is just the opposite of success. Never lose hope; instead find out the causes of failure and move on. There is no point crying over spilt milk. Be your own critic, analyze the things and find out what went wrong. Incorporate the necessary changes in your sales pitch for better results next time. Go out, meet people and increase your list of potential customers. Develop a strong network. It helps in sales.
Follow the professional dress code but make sure you don’t feel uncomfortable. Don’t wear loud clothes to work or for meetings. Ensure you smell good. Foul smell irritates the customer. Do shave before you go for sales deals. Make sure your nails are short and clean. It is essential for sales professionals to look good and clean for the desired impact.
People in sales should have a charismatic personality to attract and influence the customers.
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Customer Relationship Management – Meaning, Need and Steps in CRM
February 12, 2025
