Integrated Marketing Communication (IMC) refers to integrating all the methods of brand promotion. Lets discuss the various components of integrated marketing communication in detail.
Articles on Integrated Marketing Communications
The article discusses the various steps on how to create an integrated marketing communication plan and the components of the plan.
Integrated Marketing Communication Plan integrates various methods of marketing - advertising, public relation, social media advertising, etc. Implementation of Integrated Marketing Communication Plan depends on clear understanding of target customers.
Lets discuss in detail the several components of a successful integrated marketing strategy, which are - customer focus, co-operation, database communication, leverage and profitability.
Integrated Marketing Communication plays a very important role in communicating the brand message to potential and existing customers. Lets discuss the importance of integrated marketing communications in detail.
The article discusses about the various integrated marketing communication tools, like - advertising, sales promotion, direct marketing, personal selling, etc.
Integrated marketing communication promotes the products/services in a manner where various modes of marketing are integrated together. Lets discuss the various steps to effectively manage integrated marketing communication.
About the Author(s)
MSG team comprises experienced faculty and professionals who develop the content for the portal. We collectively refer to our team as - MSG Experts. To Know more, click on About Us.