Porters Five Forces Analysis of Samsung
Introduction Porter’s Five Forces methodology is used in this article to analyze the business strategies of white goods makers like Samsung. This tool is a handy method to assess how each of the market drivers impact the companies like Samsung and then based on the analysis, suitable business strategies can be devised. Further, companies like […]
Brand Management – Meaning and Important Concepts
Brand management is the process of developing, maintaining, and improving a business’ identity, reputation, and overall perception among its target audience. It involves creating a cohesive brand image that resonates with customers and differentiates your business from competitors. When managing your business’ brand, you have to consider the look of your logo, the tone of […]
Depth Interview
They generally use small samples and also conduct direct one to one personal interviews. A detailed background is provided by the respondents and elaborate data concerning the respondents opinions, values, motivation, expression, feeling etc are obtained. Even their non-verbal expressions are observed. They take long time, therefore lengthy observations are involved. These are conducted to […]
Understanding Brand – What is a Brand?
Brands are different from products in a way that brands are “what the consumers buy”, while products are “what concern/companies make”. Brand is an accumulation of emotional and functional associations. Brand is a promise that the product will perform as per customer’s expectations. It shapes customer’s expectations about the product. Brands usually have a trademark […]
News Based Advertising: Ethical or Not!
Maybe you read the article that was shared on Facebook that said “10 best places to visit this summer” and maybe that article ended up influencing your choice for summer vacation destination. You may have thought that this article was written by a user or a travel enthusiast that wanted to share their experience. In […]
Organization A sells office files, notepads, and all sorts of office stationery to organization B, C and D.
Organization A does not deal with Peter — an end-user who would like to buy two pencils for his son Tom.
Business to business marketing refers to the transaction of goods and services between businesses.
Marketing mix helps to determine the unique selling points (USPs) of a brand.
Marketing mix goes a long way in determining how an organization’s products and services are different from the competitors.
Marketing mix is synonymous with four Ps
Business marketing is not everyone’s cup of tea. One needs to understand that there is absolutely no room for emotions in business buying. Keep yourself in the client’s shoes. He has all the rights of being choosy and selective; after all he would be investing in your organization.
Offer something of value to your client.
If you want to purchase a laptop for one of your family members, would you simply go and pick up any brand available in the market? The answer is NO. Infact nobody does that. Similarly business buyers also invest in something which would yield higher profits.
The products must have right features and should stand out. Never under estimate your client. Your client will definitely find out what your competitors are offering.
Your product must look good and function as per the requirements of the buyer.
Organization Z sells bulk SMS service to Organization X (An educational institute) which further uses the service to send text messages to existing students and also to potential admissions.
Organization X has a database of around 50,000 students (including existing and new students) where as the bulk SMS service by Organization Z can send text messages to only 10,000 students and not more than that.
Do you think Organization X would invest in Organization Z’S Services? Obviously NO.
Every organization must take into consideration the following two points:
Business buyers generally pay more prices than individual consumers as they purchase in bulk. Business marketers must know how to structure their pricing, provided their brand is strong.
Promotion refers to methods of communication, a business marketer uses to promote his brand among his clients.
Remember your brand must stand apart from the rest. You really need to interact with your clients well. Promoting one’s brand successfully increases the sales and eventually earns profits for the organization.
Brands can be promoted through business meetings, web meetings, e-mails, circulating newsletters, brochures, pamphlets and so on.
Organize trade shows and invite all your potential and existing clients on a common platform. Give a nice demonstration of your products and services. Interact with your clients as much as you can. Don’t let them go with a single doubt in their mind. Do not forget to collect their business cards. You will definitely need their contact details later for follow ups.
It always pays to provide the products and services at the right place which is convenient and easily accessible for the client.
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Business to Business (B2B) Exchanges – Virtual Market on Internet
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Business to Business (B2B) Internet Marketing Strategies
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