MSG Team's other articles

10948 Relationship Marketing and CRM

Relationship Marketing is being spoken of as one key Business Philosophies of the progressive Organizations who are Customer Oriented or Customer Centric. Companies have realized that to be successful on the long term trajectory of successful business, they need to be closer to the market, get under he skin of the Customer, anticipate his needs […]

9987 International Retail – Buying Structures

Procurement being one of the important functions of International Retailing industry, the Companies rely heavily upon their procurement strategies to drive their business. Accordingly the size and volume of buying as well as the strategy of the Company coupled with the size of the Company and its outlets have a bearing on the structure and […]

12497 Brand Building, Launch and Promotion on Social Web

Social Networks provide great opportunity for advertising as well as promoting the brands. The fact that you can present your brand in front of over 200 million people who are participating in the discussions at various Social Networks provides a different dimension to the concept of advertising. It is important for us to remember that […]

9851 Importance of Market Research to Organizations in an Age of Unpredictability

Market Research in the Age of Unpredictability We are living in an age of unpredictability. With sales forecasts and marketing projections going haywire, organizations find themselves unable to have a “grip on the present” and a “vision for the future”. Further, they also find that any forecast or projections about consumer behavior invariably turns out […]

10968 Resources, Competencies and Distinctive Capabilities

Resources The activities and processes of the organization utilize certain assets. These assets are called resources. These resources can be created within the organization. They form the internal resources. Such generated resources are organization-specific. Otherwise they could be obtained externally from the suppliers available in the resource markets. They form the external resources. The externally […]

Search with tags

  • No tags available.

Business marketing refers to the sale and purchase of goods and services between two businesses.

Let us understand the complete process of Business to Business Marketing

No client would like to invest in your brand unless and until it stands apart from the rest. Your products and services must stand apart from the rest to be an instant hit among clients. No amount of convincing helps in business marketing. Be very sure about your brand. You yourself need to believe in your brand for others to believe in the same.

If your organization sells Dell Laptops to other organizations it would be really nice if you also use the same. Carrying a Lenovo laptop while pitching for Dell laptops might not go very well with the client.

Give something of value to your client.

Make a nice presentation of your offerings. Do not make a confusing presentation. Get some brochures, pamphlets; write-ups printed which can be circulated among your clients. Understand how your products and services would benefit your clients. Think of innovative ways to make your brand popular and easily acceptable. Run contests, give add on benefits, prizes to clients to make your brand stand out. Promote your product through social networking sites-facebook, Linkedin and even twitter.

Choose the right mode of communication. Remember mass mailers or bulk SMses are not applicable in business to business marketing. Carefully prepare your client list. Make sure your client list has the basic columns like name of the concerned person, designation, office address, contact number, email id and so on. Add remarks column as well for you to write comments after every meeting or discussion. Try to browse the websites of your potential clients. It will help you during meetings as well.

Call up the client and try to seek an appointment for a meeting. Before going for the meeting, you should also send information about your organization and products through email for the client to go through it once. Never send general emails. Address the client by his/her name. Once you send an email, call up the client and find out whether he/she has received the mail or not?

Always go well prepared for your meeting. Take all necessary documents along with you. The client can ask you anything; after all he would be investing in your products! You can’t complain! Learn to be a good and patient listener. Do not interrupt while the other person is speaking. Let him finish first.

Being rigid does not work in business to business marketing. One needs to be flexible to some extent. Remember your client is king and you just can’t annoy him if you really wish to survive in the trade.

Be prompt in your actions. Don’t keep on waiting for approvals from higher authorities or mails from other departments. Call them immediately and get things done at the earliest. There is no dearth of other organizations for your client.

Provide the best price to your client. Don’t think your client would not find out what your competitor is offering. If need be immediately take approvals from your reporting boss and try to close the deal as soon as possible.

Don’t forget your client once the deal is closed. Call him or visit him once in a while. Wish him on his birthdays or other important functions. He will always be loyal to you. Ask him to write a testimonial for your organization. It will help you attract new clients.

Article Written by

MSG Team

An insightful writer passionate about sharing expertise, trends, and tips, dedicated to inspiring and informing readers through engaging and thoughtful content.

Leave a reply

Your email address will not be published. Required fields are marked *

Related Articles

B2B Exchanges Evolved Over Time

MSG Team

Business to Business (B2B) Exchanges – Virtual Market on Internet

MSG Team

Business to Business (B2B) Internet Marketing Strategies

MSG Team