Business Marketing Models

There are primarily three models in business to business marketing:

Business Model 1 - Traditional Local Small Business Model

The above model includes small locally operated businesses which are not much organized. Organizations categorized under Traditional local business model still use primitive methods of promoting a particular product or service.

Such businesses are generally not managed by professionals. Individuals with some technical and sales knowledge are appointed who run the whole show.

Methods of Promoting the Brand

  • Print Ads

    Such businesses promote their products and services through discount coupons in newspapers or any other form of print media.

  • Radio Ads

    Advertisement in radio is one of the most powerful ways of promoting a brand. It creates awareness of a particular brand among clients. The only limitation in radio advertisements is that it is difficult for the businesses to keep a track on the results.

  • Local Television Ads

    Local Television Advertisement reaches a wider audience. It is much expensive than print ads and radio ads but instantly creates a buzz among clients.

  • Promotion through website

    Businesses also create websites of their own to promote their products and services. Promoting a brand through website also has its own limitation. An organization would only benefit if clients come across the particular website and immediately call concerned officials for further assistance.

    The only limitation in Traditional local small business model is that businesses find it difficult to keep a track on the results and output.

Business Model 2 - Small Business with Good Site and Social Media Integration

Such businesses are much more organized and technically advanced than above businesses.

  • Promoting through Social Networking sites

    Such businesses believe in promoting their products and services through social networking sites such as Facebook, Linkedin and even Twitter. Upload a nice presentation of your organization’s products and services in networking sites for clients to gather as much information as they can.

  • Search Engines

    Such businesses are intelligent enough to rank their websites in search engines. Any client typing a particular keyword in Google, Yahoo, MSN or any other search engine would automatically be directed to organization’s website as per his needs and requirements. The websites are professionally managed and moderated by individual concerned who keeps a complete track on client’s comments, queries, suggestions, feedback and so on.

Business Model - 3

Search Engine Optimized Site, Social Media and Email Marketing Integrated

Such businesses use internet to its full potential. Such businesses use email marketing to promote their products and services. Business marketers make a nice presentation of their products and send it to the prospective clients through email. Make sure you call up your clients to find out whether they have received and read your mail or not?

Business marketers believe in maintaining a healthy and strong relationship with their clients so that they do not go anywhere else. Such businesses establish trust with their customers.

Such businesses promote their products through:

Ranking their organization’s website in search engines such as Google, yahoo etc so that customers do not have problems in searching the website.

Once clients arrive to the site, they are often presented with various lucrative options such as discount coupons or are asked to subscribe to organization’s newsletter, brochures, email alerts and so on.

The moment a client subscribes to the discount coupons or email notifications, organization gets its confirmed client.

Businesses also promote their brands through social networking sites and sending emails to the clients.

Such businesses do not have to spend on advertisements but can make their brands popular through sending emails to their repeat customers.

❮❮   Previous Next   ❯❯

Authorship/Referencing - About the Author(s)

The article is Written and Reviewed by Management Study Guide Content Team. MSG Content Team comprises experienced Faculty Member, Professionals and Subject Matter Experts. We are a ISO 2001:2015 Certified Education Provider. To Know more, click on About Us. The use of this material is free for learning and education purpose. Please reference authorship of content used, including link(s) to and the content page url.