Articles on Advertising

Advertising Management – Meaning and Important Concepts

Advertising simply put is telling and selling the product. Advertising Management though is a complex process of employing various media...

Classification of Advertising

Advertising is the promotion of a company’s products and services though different mediums to increase the sales of the product...

Print Advertising – Newspapers, Magazines, Brochures and Fliers

Print advertising is a widely used form of advertising. These advertisements appear in newspapers or magazines and are sometimes included...

Broadcast Advertising – Radio, Television and Internet

Generally speaking, broadcast advertising is radio, television, and Internet advertising. The commercials aired on radio and televisions are an essential...

Outdoor Advertising – Billboards, Buses, Cabs, Subways and Walls

Outdoor advertising communicates the message to the general public through highway billboards, transit posters and so on. Outdoor advertising is...

Covert and Public Service Advertising

As evident from the word “covert”, this type of advertising aims to integrate the advertising with the non-promotional mediums. This...

Objectives and Importance of Advertising

Advertising is the best way to communicate to the customers. Advertising helps informs the customers about the brands available in...

Marketing Communications – Meaning and its Process

Marketing communications is essentially a part of the marketing mix. The marketing mix defines the 4Ps of marketing and Promotion...

Consumer Communication and Persuasion

Consumer communication and persuasion is an essential part of any Marketing Strategy. In fact, it is the starting point of...

Consumer Behaviour – Meaning, Determinants and its Importance

Companies make investment in understanding consumer behaviour and implementing strategies, which will help them retain customers. Consumers can be categorized...

Media Strategy in Advertising

Every work to be done needs a plan of action so that the work is done in a desired and...

Advertising Agencies – Meaning, its Role and Types of Agencies

“The work of a tailor is to collect the raw material, find matching threads, cut the cloth in desired shape,...

Social and Economical Aspects of Advertising

“Every coin has two sides” Advertising is praised but also criticized by critics in their own ways. Advertising has many...

Steps in Advertising Process

“Mass demand has been created almost entirely through the development of Advertising” Calvin Coolidge in the New York Public Library....

13 Most Common Advertising Techniques Used by the Advertisers

Why Advertising Techniques Matter Today every company needs to advertise its product to inform customers about the product, increase sales,...

Advertising Budget and Factors Affecting it

“Money does matter a lot.” Advertising Budget is the amount of money which can be or has to be spent...

Advertising Campaigns – Meaning and its Process

Advertising campaigns are the groups of advertising messages which are similar in nature. They share same messages and themes placed...

Models of Advertising Scheduling

Scheduling directly refers to the patterns of time in which the advertisement is going to run. It helps fixing up...

Industrial Advertising – Business to Business Advertising

The most popular terminology used for industrial advertising is Business to Business advertising. This type of advertising generally includes a...

Ethics in Advertising

Ethics means a set of moral principles which govern a person’s behavior or how the activity is conducted. And advertising...

Measuring Advertising Effectiveness

“When a child writes the examination papers, he has to see the result come what it may be, so that...

Advertising Myths – Ifs and Buts of the Advertising Industry

Advertising is considered as the best tool to make people aware of the product a company wants to sell. This...

Future of Advertising – Change or Die

Advertising is still all about the ‘ifs and buts of a product’, presented in a glowing rainbow like picture trying...

News Based Advertising: Ethical or Not!

Maybe you read the article that was shared on Facebook that said “10 best places to visit this summer” and...

Ad Spending: A Primer

The advertising budget is a residual expense. This means that every additional dollar that is spent on advertising comes straight...

The Rise of Digital Lynch Mobs and What They Mean for Businesses in Our 24/7 World

What are Digital Lynch Mobs, the Harm They Can Do, and Their Impact on Businesses Among the many manifestations of...

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