Advertising Budget and Factors Affecting it
Money does matter a lot.
Advertising Budget is the amount of money which can be or has to be spent on advertising of the product to promote it, reach the target consumers and make the sales chart go on the upper side and give reasonable profits to the company.
Before finalizing the advertising budget of an organization or a company, one has to take a look on the favorable and unfavorable market conditions which will have an impact on the advertising budget. The market conditions to watch out for are as follows:
Thus, doing the homework and then moving forward, i.e. searching for best market conditions and setting the best advertising budget will have a great impact on improvement and development of the company.
- Social & Economic Aspects of Advertising
- Steps in Advertising Process
- Advertising Techniques
- Advertising Campaigns
- Models of Advertising Scheduling
Authorship/Referencing - About the Author(s)
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