Advertising Campaigns - Meaning and its Process
Advertising campaigns are the groups of advertising messages which are similar in nature. They share same messages and themes placed in different types of medias at some fixed times. The time frames of advertising campaigns are fixed and specifically defined.
The very prime thing before making an ad campaign is to know-
Why you are advertising and what are you advertising ?
Why refers to the objective of advertising campaign. The objective of an advertising campaign is to
The process of making an advertising campaign is as follows:
Mostly used media tools are print media and electronic media. Print media includes newspaper, magazines, pamphlets, banners, and hoardings. Electronic media includes radio, television, e-mails, sending message on mobiles, and telephonic advertising. The only point to remember is getting a proper frequency for the ad campaign so that the ad is visible and grasping time for customers is good enough.
All campaigns do not have fix duration. Some campaigns are seasonal and some run all year round. All campaigns differ in timings. Some advertising campaigns are media based, some are area based, some are product based, and some are objective based. It is seen that generally advertising campaigns run successfully, but in case if the purpose is not solved in any case, then the theory is redone, required changes are made using the experience, and the remaining campaign is carried forward.
Related Articles
- Steps in Advertising Process
- Advertising Techniques
- Advertising Budget
- Models of Advertising Scheduling
- Industrial Advertising

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