Advertising Agencies - Meaning, its Role and Types of Agencies
The work of a tailor is to collect the raw material, find matching threads, cut the cloth in desired shape, finally stitch the cloth and deliver it to the customer.
Advertising Agency is just like a tailor. It creates the ads, plans how, when and where it should be delivered and hands it over to the client. Advertising agencies are mostly not dependent on any organizations.
These agencies take all the efforts for selling the product of the clients. They have a group of people expert in their particular fields, thus helping the companies or organizations to reach their target customer in an easy and simple way.
The first Advertising Agency was William Taylor in 1786 followed by James Jem White in 1800 in London and Reynell & Son in 1812.
Role of Advertising Agencies
All companies can do this work by themselves. They can make ads, print or advertise them on televisions or other media places; they can manage the accounts also. Then why do they need advertising agencies? The reasons behind hiring the advertising agencies by the companies are:
There are basically 5 types of advertising agencies.
There are some specialized agencies which work for some special advertisements. These types of agencies need people of special knowledge in that field. For example, advertisements showing social messages, finance advertisements, medicine related ads, etc.
- Consumer Communication
- Consumer Behaviour
- Media Strategy in Advertising
- Social & Economic Aspects of Advertising
- Steps in Advertising Process
Authorship/Referencing - About the Author(s)
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