Collaborative CRM – Meaning and Advantages
Collaborative CRM deals with synchronization and integration of customer interaction and channels of communications like phone, email, fax, web etc. with the intent of referencing the customers a consistent and systematic way. The idea is not only enhancing the interactions but also to increase and improve customer retention and liberty. Collaborative CRM entangles various departments […]
From Kirana to Kopitiam: A Case Study of the Changing Indian Retail Industry
Using the PESTEL Framework to Analyze the Transforming the Indian Retail Industry We explore the Political, Economic, Social, Technological, Environmental, and Legal forces that impact the Indian Retail Industry using the PESTEL framework. This framework is especially pertinent and relevant as it lends itself to a thorough macro analysis of the industries and more importantly, […]
Social Networks – A Key Element of the Social Web
Any Company marketing its products and services cannot afford to ignore or keep away from the Social Networks and Social Web. The fact that people on the social networks are talking and sharing information about products and services makes it imperative for Companies to participate. Social Networks are great platforms for individuals to participate and […]
Green Washing, Corporate Spin and CSR
As for superficial attempts to practice CSR, the term “green washing” gives an instance of how the aims of CSR are subverted. Green Washing refers to the practice of the corporate spin employed by a company in declaring itself to promoting environmentally friendly policies whereas in reality, the company does not live up to the […]
Factors Involved While Deciding New Product or Service
Introducing a new product in the market requires meticulous planning and relevant ideas put together after several rounds of discussions and brainstorming sessions among employees associated with the organization. There are several factors which go a long way in deciding how and when a new product should be launched so that it is not only […]
Getting to know all about E Marketing and how business is transacted online is important for every student of business management as well as for professionals. Online selling is picking up and growing. More and more people are beginning to find it convenient to shop online. With robust systems for financial transactions in place, consumers are beginning to gain confidence in shopping online and making payments.
Understanding all about E marketing begins with understanding how the internet works, how the customers search for information and data. Further on you will need to know all about how Search Engines work, how they gather the data by going through thousands of web pages, filter the content and produce the list of relevant websites within a matter of few seconds.
From there on you will need to learn all about building web pages with SEO content and other technical features that will ensure that the traffic is directed to the website. Your website therefore is your identity on the internet.
You will need to understand all of the technicalities that go into building web pages, hosting the same as well as ensuring that the web page is so constructed and managed that it continues to be one of the top listed references.
No doubt the technical aspects of web page hosting is the domain of SEO experts. But then as marketing or business managers, it helps to know the relevant details of how things work in this scenario so that you are in a position to work better with the developers and add value.
Websites will need to be continually upgraded with content as well as functionality. Sometimes the changes in marketing or selling strategy, changes in the business structure or the Company in terms of mergers etc or the changing technology environment might warrant changes to the website functionalities.
In line with the communication strategy the website might need to go through periodic changes too. On the other front the site has to be continually upgraded to ensure better search ability too. Understanding these technical issues will help you identify problems as well as solutions that you might encounter in building your online sales model.
Search engines mine the data from thousands of web pages using sequential processes known as crawling, indexing and ranking. Sometimes the website architecture may not be sufficiently geared up to allow the search engines to extract the required data from the web pages easily and hence your site may not be getting listed right at the top of the list and you might be missing out on all those customers who are looking for making their online purchases right now.
Technical glitches like slow server response time or page loading time can cause the search engine to skip your website and go forward. Several shortcomings in the content of the website can also contribute to the reason why your website might be figuring at the bottom of the list.
Apart from non SEO Optimized content, there can also be problems with site registration that obstructs the search engine from accessing data from the web pages. There can be several issues with Java script and flash that can obstruct easy retrieval of content by the search engines.
If your website content has too much of multi media objects with very less of extractable data or text, your web page may be easily by passed by the Search Engine.
Understanding some of the common technical issues related to website and content can help you work with the technical developers and come up with solutions that help in ensuring that your online business is on the right track towards progress.
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Mapping Customer Behaviour and Pattern is the starting point of E Marketing
February 12, 2025
