Factors Affecting Buying Decision of the Customers at the Store
There are several factors which affect the buying decision of the customers. Let us go through them one by one: Store Display and Presentation of Products The store display plays an important role in influencing the buying decision of the customers. It is the display of the store which attracts passing individuals into the store. […]
Customer-oriented Leadership: From being a Service Provider to Strategic Partner
Customer relationships have changed In the past few decades, we have seen a remarkable transformation in how companies interact with their customers. What began as simple account management in advertising agencies has evolved into sophisticated systems of customer partnerships that generate entire industries. Today’s market leaders aren’t just selling products – they’re architecting complete business […]
International Retailing – Features and Challenges
International Retailing and branding has been one of the sectors that is seeing exponential growth. With increase in standard of living and disposable income, people in developing countries are getting exposed to international brands. Rise of internet and multi-media has further provided impetus to the dream of people to aspire for branded consumer goods. Along […]
Why Dissatisfaction in Customers?
When the suppliers are unable to entertain customers or their business strategies fail to build a good relationship with customers, they probably end up with customers’ dissatisfaction. Their can be many reasons for the customers to become dissatisfied. Some of these reasons are: Taking example of India, most of the population here are vegetarian. They […]
Integrated Marketing Communications – Meaning and its Components
It is essential for organizations to promote their brands well among the end-users not only to outshine competitors but also survive in the long run. Brand promotion increases awareness of products and services and eventually increases their sales, yielding high profits and revenue for the organization. To understand integrated marketing communication, let us first understand […]
If you are in the process of understanding and designing an E Marketing strategy for your business, understanding and learning all about Search Engine Optimization becomes necessary. You will need to look for and hire a reliable, experienced and dependable SEO Company who will design your web pages, build the online advertising as well as help build traffic into your website and incorporate the Customer Selling process.
Search Engine processes including both paid search and organic search is a highly dynamic field where new methods are being developed every day and new marketing campaigns as well as processes are being introduced in the market.
Therefore it is important to be able to choose the right SEO partner who is always ahead in the race and is able to keep ahead of the market developments and offer all of the SEO services under one roof.
A detailed research and analysis goes into making of a list of keywords that are most frequently searched for by the users and the variants of the key words that are often used.
There are several ways that you can check the validity of the keywords that have been used in your website. Using keyword selector tools such as Yahoo Keyword Selector, Google Keyword Selector or Google Trends, the content can be tested. Further on the SEO service provider works to build the links using partnerships as well as link building and publishing in the blogs, wiki as well as in all relevant video and audio sites.
Submitting the website to number of search engines, directories to ensure that it is indexed and considered to be relevant is an ongoing job that is handled by the SEO experts. One other important function that is involved in the SEO Service plan is to monitor, evaluate and analyze the popularity and performance of the web site. There are several tracking soft wares that are available.
Search Engine Marketing involves usage of both Organic as well as paid search results. Paid search results include pay per click and other sponsored advertisement usage as well as paid listing, where in with one click the potential customer is able to access your company website directly. Besides these there are also the article submissions, submissions to blogs, press releases and other promotional works carried out by the SEO Experts to increase the popularity of the website.
Going forward the SEO experts also engage in Social Media Marketing tactics to attract and generate potential customers from amongst the internet users. Using Social Media Marketing does call for expertise for it involves influencing and building a community and influencing the users in their decision regarding their preferences for your products.
SEO & SEM activities are to be carried out continually adapting to the new changes in technology as well as tuning into the new trends and methods from time to time.
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Mapping Customer Behaviour and Pattern is the starting point of E Marketing
February 12, 2025
