Cross Merchandising – Meaning and Concept
February 12, 2025
A set-up where two or more parties (also called buyers and sellers) are engaged in transaction of goods and services in exchange of money is called a market. At the market place the sellers sell their goods to the consumers (buyers) in exchange of money. Let us go through the following examples: Nokia offers wide […]
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There are several factors which affect the buying decision of the customers. Let us go through them one by one:
The store display plays an important role in influencing the buying decision of the customers. It is the display of the store which attracts passing individuals into the store.
The store must have an attractive display to entice the customers. Shopping may be the last priority for an individual but a creative display encourages him to spend on shopping.
The store ambience plays an important role in attracting new customers and retaining existing ones.
Warm customer treatment is an effective way to pull the customers into the store. It is essential for the retailers to treat the customers like kings to expect loyalty from them.
A customer would never prefer shopping from a store which gives a cluttered look.
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