Psychological Factors affecting Consumer Behaviour
Consumer Behaviour deals with the study of buying behaviour of consumers. Let us understand the effect of psychological factors on consumer behaviour: Motivation Nancy went to a nearby restaurant and ordered pizza for herself. Why did Nancy buy pizza ? Answer – She was feeling hungry and wanted to eat something. In the above example, […]
Business to Business (B2B) Internet Marketing Strategies
Business to Business Marketing refers to transaction of goods and services between two or more organizations. Ways of Business to Business Internet Marketing Strategies Educate Your Prospects It is really essential to make your client feel important. Remember you will have a tough time dealing with an uneducated and confused client. Always educate your client […]
Defining Value Proposition
Business and market realities of present times are forcing Organizations to re-think of their strategies as well as of their way of functioning. Every function from internal operating process, business model to product design, logistics as well as marketing and advertising is undergoing change to keep pace with the times. Managements are adapting to the […]
Effective Corporate Governance Has to be Practiced at all Levels of the Organization
Some Recent Scandals Involving Corporate Governance The recent months have seen a spate of scandals involving corporates pertaining to corporate governance. From the Indian IT (Information Technology) bellwether, Infosys, to the hottest startup and Unicorn (startups that are valued at more than a Billion Dollars) and the TATA group to name a few, the corporate […]
Managing the Sales Cycle
What is a Sales Cycle ? Sales cycle refers to the various processes which help the products reach the end users. Customers go through a sequence of activities before the product finally reaches them. Such activities are a part of the sales cycle. A sales cycle has the following steps: Identifying Prospects The first step […]
Organizational learning is the means by which organizations develop, enhance, and manage knowledge and standards within their functions and in their cultures and adjust and improve their efficiency by making better use of the wide range of skills of their employees. It is critical for modern day business organization.
In the present dynamic condition of global business environment organizations are always trying have an edge over other in gaining competitive advantage. One of the main aspects many of them have concentrated on is organizational learning. Strategists have understood the significance of organizational learning in generating and maintaining competitive advantage.
The turbulent nature of business environment and the intricate character of globalization phenomenon are putting organizations in situations which demand them to be adaptable and at the same time be proactive. Such adaptability and proactive capacity are decisively connected to the capability of an organization to learn.
It is through organizational learning an organization improves the ability to respond to various business situations and there by enhance competitive performance by means of generating of new knowledge. Along with this, organizations have to manage their organizational learning capabilities effectively to generate superior performance.
In an organization an individual can be involved in the practice of enhancing functions by means of improved awareness and knowledge. This is fundamentally the essence of individual learning.
An organization that finds to be in need of organizational learning first of all should create an environment that promotes individual learning. This individual learning creates individual knowledge which forms the foundation of knowledge building in an organization. This knowledge building process will in turn result in organizational learning.
The development of core competences which help the organization to sustain its competitive advantage is habitually depending on organizational learning. Thus individual learning forms the source from which organization develops the essential core competences that makes it distinct in the business environment.
A learning organization is a firm that intentionally creates frameworks and plans in order to improve and expand organizational learning. Such an organization will focus on the main aspects of the learning process with the intention of leveraging the intellect of the organizational members.
Such an organization understands that it is through processes of organizational learning it can generate new knowledge essential to achieve competitive advantage. Thus such organizations are seeking to generate new knowledge that is based in organizational learning.
It is possible to assume the exploration of new possibilities and the exploitation of existing certainties in organizational learning.
Both exploration and exploitation are necessary for organizational learning. Comprehending the alternatives and enhancing the sense of balance between exploration and exploitation is needed for a learning organization.
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