Culture and Global Business
February 12, 2025
In current times every company is wanting to be a global player, some companies this out of compulsion, for some its natural extension, whatever the case companies need to have marketing programs, which can create and sustain brand equity across geographical boundaries and market segments. However, before studying the global view for marketing strategies, it […]
In the current times International Retailing industry is largely characterised by international sourcing. Though one might argue that for centuries countries have been engaged in sourcing materials from different countries, international sourcing as in the retail trade has grown and changed over a period of time. In the initial stages, the impetus for retailing of […]
Introduction Unilever operates in nearly 190 countries around the world and has been a traditional paragon of excellence and quality in the Fast Moving Consumer Goods sector. The company derives its competitive advantage from its global footprint and its track record of enhancing value for the consumers around the world. Even in the current recessionary […]
Love them or hate them, there’s no denying the impact that influencers have on consumers purchasing decisions. Heard about influencer partnerships but not sure where to get started or if it’s the right marketing strategy for your business? You’re in the right place. In this article, we cover everything you need to know about influencer […]
When it comes to pricing policy, marketers tend to play with consumer psychology. Marketers play a huge role in repackaging the same price and making it look attractive. For instance, marketers are well aware of the fact that there are certain buzzwords such as “free,” “buy one get one” and “limited period offer” which get […]
Considering the business point of view, it is valuable to deliberate of culture as presented at four diverse levels namely the national, business, industry and organization.
For instance, the Scandinavian countries rest an extremely significant value on individual liberty. They opposed efforts to bring in identity cards that are considered as an intrusion to their liberty. In comparison, identity cards are extensively allowed in many other nations.
For instance there are nations which explicitly display preferences for friendship and family connections in business operations. In such countries these attitudes are widely admitted and also required. For in certain other nation such attitude to work can be considered as dis-honorable.
For instance, academic institutions all over the world share definite cultural aspects like a faith in educational liberty, no matter to which national culture they belong. There will be certainly some dissimilarity among the cultures of academic institutions in diverse countries which happen from diversity in national cultures.
Such an organization has to perform business across national frontiers and it will entail handling many different national and business cultural differences. Therefore running a transnational business needs to adopt several types of cultural aspects into consideration. Cultural differences in consumer behavior, approaches to work and power and moral deliberations are typical instances.
Each one of these levels of culture will inter-relate with and influence the others. For instance, the culture of the organization will be based on aspects that will comprise of national culture, the business culture of the country, the culture of the industry of which the organization is a constituent and definite organization factors such the size and character of the business, the method of management.
Consideration has to be given to the different levels of culture while studying the influences of the different aspects of it on the strategy of an organization to sustain competitive advantage.
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