Culture and Global Business
February 12, 2025
Brand image is the current view of the customers about a brand. It can be defined as a unique bundle of associations within the minds of target customers. It signifies what the brand presently stands for. It is a set of beliefs held about a specific brand. In short, it is nothing but the consumers’ […]
What is a Sales Cycle ? Sales cycle refers to the various processes which help the products reach the end users. Customers go through a sequence of activities before the product finally reaches them. Such activities are a part of the sales cycle. A sales cycle has the following steps: Identifying Prospects The first step […]
The world is changing before our eyes and whether one actively participates in that or is a bystander, the changes affect all of us. This is true in the business world as well where resource crunch, power outages and labor unrest means that companies have to take extra precautions to survive the present times. When […]
Introduction Porter’s Five Forces methodology is used in this article to analyze the business strategies of white goods makers like Samsung. This tool is a handy method to assess how each of the market drivers impact the companies like Samsung and then based on the analysis, suitable business strategies can be devised. Further, companies like […]
Introduction The macroeconomic environment that Starbucks operates in is characterized by the ongoing global economic recession, which has dented the purchasing power of the consumers. However, market research done in the last few months has indicated that consumers have not cut down on their coffee consumption and instead, are shifting to lower priced options. This […]
Considering the business point of view, it is valuable to deliberate of culture as presented at four diverse levels namely the national, business, industry and organization.
For instance, the Scandinavian countries rest an extremely significant value on individual liberty. They opposed efforts to bring in identity cards that are considered as an intrusion to their liberty. In comparison, identity cards are extensively allowed in many other nations.
For instance there are nations which explicitly display preferences for friendship and family connections in business operations. In such countries these attitudes are widely admitted and also required. For in certain other nation such attitude to work can be considered as dis-honorable.
For instance, academic institutions all over the world share definite cultural aspects like a faith in educational liberty, no matter to which national culture they belong. There will be certainly some dissimilarity among the cultures of academic institutions in diverse countries which happen from diversity in national cultures.
Such an organization has to perform business across national frontiers and it will entail handling many different national and business cultural differences. Therefore running a transnational business needs to adopt several types of cultural aspects into consideration. Cultural differences in consumer behavior, approaches to work and power and moral deliberations are typical instances.
Each one of these levels of culture will inter-relate with and influence the others. For instance, the culture of the organization will be based on aspects that will comprise of national culture, the business culture of the country, the culture of the industry of which the organization is a constituent and definite organization factors such the size and character of the business, the method of management.
Consideration has to be given to the different levels of culture while studying the influences of the different aspects of it on the strategy of an organization to sustain competitive advantage.
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