Customer Relationship Management – Meaning, Need and Steps in CRM
February 12, 2025
The aim of strategic CRM is to concentrate and enhance the knowledge about customers and use this knowledge to improve and customize the interactions with customers to maintain a long-term relationship with them. Determining and development of CRM strategies involves following steps: Amplify Commitment- Strategic CRM involves almost all the departments of an organization e.g. […]
Marketing programs play an important role in building up of brand equity. These marketing programs are related to product, price and distribution channels. And these programs are necessary to create brand image and also to build brand awareness. This task is done through medium of marketing communication, in its most form is advertising. Marketing communication […]
The Phenomenon of Sweatshops The global marketplace is driven by intense price competition as well as quality considerations. This means that those exporters who can offer quality at the lowest price often bag the orders from the global corporations like Nike, GAP, Apple, and other western multinationals who outsource their production to emerging markets. Since […]
Why the Future of Print Media is good There are many experts who have been claiming that the age of newspapers is over and hence, the future of media is digital. However, if statistics are anything to go by, print media are still relevant and their bottom lines are healthy in Asian countries. However, the […]
Online retailing has now become a part of our everyday lives. Companies like Amazon have swooped in from nowhere and have suddenly grown into one of the largest companies in the world today. The online companies took the world by storm. Their growth has been sudden and astronomical. Hence, many big businesses did not get […]
Sales management helps in the achievement of sales targets within defined deadlines through effective planning and budgeting.
Through effective sales management, individuals generate revenues and earn profits for the organization.
It is essential for the sales professionals to understand the value of time. One must fulfill commitments and there should be no turn backs in the same.
Time management and Planning play an important role in Sales Management:
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