Articles on Social Media Marketing

What is Social Media Marketing ? – Meaning and Important Concepts

We Humans are essentially social animals. Communication and interaction is vital for the Human society. People love to socialize and...

How is Social Media Different from Other Media

Social Media Network and the different channels have caught on the fancy of young and adults alike and this phenomenon...

Understanding Social Web from Marketing Viewpoint

If you sit back and look at the kind of traffic that is going through the Internet, you might be...

Understanding Group Behaviour on Social Web

Internet has given way to new means of communication and interaction between people situated across the globe, breaking down the...

Approach to Learning about Social Web for Marketing Professionals

If internet has affected the lives of millions of people across the world and brought them together through social media...

Understanding Social Media Channels

As Marketing professional or a management professional, one needs to be in tune with the current trends, especially in terms...

Social Networks – A Key Element of the Social Web

Any Company marketing its products and services cannot afford to ignore or keep away from the Social Networks and Social...

Advertising on Social Networks

Marketing has always been relying on traditional print and visual media for advertising their products and services. The basis of...

Brand Building, Launch and Promotion on Social Web

Social Networks provide great opportunity for advertising as well as promoting the brands. The fact that you can present your...

Advertisement Planning on Social Web

Internet age and the social web is redefining marketing. Online marketing as well as online advertising and brand promotions are...

Understanding the Power of Feedback and Content on Social Network

Social Web is of the people, by the people and for the people. It is the freedom of expression and...

Social Network Feedback Analysis

As a marketer, it doesn’t take one long to understand the high impact and the potential of the Social Media...

Social Media Channel and Tools

Social Media Channels contain thousands of websites, blogs, forums, videos and so on. Individuals have now begun to spend most...

Social Media Channels – Categorization

When one looks at the various social media channels and the traffic that flows through the various networks, you will...

Using Social Media Channels with Multiple Business Objectives

Social Media Marketing is the latest game in marketing. Whether you have a product or a service to market, you...

Understanding Social Media Holds Key to Building Online Reputation

Difference between Traditional Advertising and Online Advertising on Social Media When it comes to Advertising in traditional media, the advertisers...

Blogging as Marketing Communication Channel

There is so much happening on the Social Network Marketing scene that Companies now have no option or choice but...

What are Micro Blogs ? – All about Micro Blogs

You must have heard it from one and all that no Company has a choice when it comes to being...

Social Media and Quantitative Tools

Social Media Marketing has rewritten the marketing methods and theories like never before. Technology has enabled online marketing. When we...

Use of Quantitative Tools in Social Media Channels

E Commerce, online brand building and marketing using Social Media Channels is one of the most modern developments in Sales...

Usage of Quantitative Tools in Social Content

Social Media as a platform for marketing provides for continuous innovation, thanks to the evolving technology. No other medium gives...

The Need for Effective Organizational Policies on Social Media and Personal Devices

The Need for Effective Social Media and Smartphone Policies In these times, when Social Media usage and Smartphone ownership is...

Reputation Management in the Age of 24/7 Media and Viral Social Media Transmissions

The Media Deluge and the Cacophony of Crowds calls for Reputation Management We live in times when hundreds and even...

The Power and Perils of Influencers in a Social Media Driven World

What Makes Influencers So Powerful in our Social Media Driven World? We live in a world where social media has...

Introduction to Social Media Analytics

Social media strategy is key when it comes to reaching your audience and spreading the word about your business. But...

Role of User-Generated Content in Social Media Strategies

When it comes to social media strategy, user-generated content is one of the most impactful techniques you can use to...

Key Metrics for Evaluating Social Media Performance

Measuring the success of social media efforts goes beyond counting likes or shares. To truly understand the impact of your...

Leveraging Influencer Partnerships in Social Media Marketing

Love them or hate them, there’s no denying the impact that influencers have on consumers purchasing decisions. Heard about influencer...

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Articles on Social Media Marketing