Articles on Retail Management

Understanding Retail – What is Retail ?

Before understanding the concept of retail, let us first go through few terminologies. Market – Any system or place where...

Types of Retail Outlets

Retailing refers to a process where the retailer sells the goods directly to the end-user for his own consumption in...

Retail Mechanism – How does retail work ?

Retailing is defined as the process of selling merchandise to the consumers for their end use in small quantities. The...

Retail Pricing – Different Types of Pricing Models

The sale of goods from fixed points (malls, department stores, supermarkets and so on) to the consumer in small quantities...

Retail Merchandising

Merchandising Retail Merchandising refers to the various activities which contribute to the sale of products to the consumers for their...

Cross Merchandising – Meaning and Concept

Retailing refers to the concept of selling merchandise in small quantities to the consumers for their end use. According to...

Visual Merchandising

The art of increasing the sale of products by effectively and sensibly displaying them at the retail outlet is called...

Retail Management – Meaning and its Need

What is Management? Management refers to the process of bringing people together on a common platform and make them work...

Characteristics, Functions and Services of a Retailer

In the fast changing globalized and a technology-driven business world, Retail industry over last few decades has witnessed a sea...

Classification of Retail Formats, Key Features, Advantages and Disadvantages

Retail Formats can be classified into the following categories: Store Based: Store based formats can be further classified into two...

A Comparative Analysis: Product versus Service Retailing; Wholesaling versus Retailing

Difference between Product and Service Retailing Products are tangible in nature, whereas services are intangible in nature. Hence, various aspects...

Category Management

The mechanism of selling merchandise in small quantities from a fixed location directly to the individuals for their end use...

Retail Marketing – Tips to Promote a Retail Brand

The mechanism of selling products in small quantities from fixed locations to the customers for their end use is called...

Role of Advertising in Retail

Promoting a brand is more important than opening a store. It is essential to create brand awareness for the customers...

Retail Store Operations

Store Atmosphere The store must offer a positive ambience to the customers for them to enjoy their shopping and leave...

Store Design and Layout – Different Floor Plans and Layouts

Opening a retail store is no joke and requires meticulous planning and detailed knowledge. Location Make sure your store is...

Signage – Meaning and its Role in Retail Industry

What is a Signage? Any visual representation which gives information to the customers about a store, any office, building, street,...

Role of Coupons in Retail Marketing

What is Retailing? The sale of products to the customers from a fixed location (malls, department stores, super markets and...

Factors Affecting Buying Decision of the Customers at the Store

There are several factors which affect the buying decision of the customers. Let us go through them one by one:...

Tips to be a Successful Retailer

Opening a retail store is no joke. It demands dedication, detailed study and meticulous planning. An individual must do his...

Roles and Responsibilities of a Store Manager

Retail Store A fixed set up or location offering merchandise in small quantities to the consumers for their end-use is...

What are Retail Mannequins? – Driving Sales in the Retail Industry

Visual Merchandising plays an important role in increasing the sales of any retail store. The presentation and display of the...

Planograms – Meaning, its Need and Types of Product Placements

How do you think buildings are constructed? With the help of architectural drawings. An architectural drawing creates a rough print...

Inventory Management in Retail Industry – Need and Important Terminologies

What is Inventory Management? Inventory refers to the goods stocked for future use. Every retail chain has its own warehouse...

Evolution of Retail: Indian Context

With revolutionary changes taking place in the worldwide economy and the growing importance of 24/7 operation of the business, the...

Social and Economic Significance of Retailing

The retailer acts as a link between the customer and the marketer, who is responsible for selling the ultimate products...

Food Retailing: Indian Perspective

Food Retailing in India is witnessing a progressive change with the emergence of the hypermarkets/supermarkets and rapid expansion of organized...

Challenges to the Retail Sector (As per Michael Porter s Five Forces Model)

Michael Porter’s Five Forces Model helps in the determination of the industry attractiveness and in analyzing the prospects of growth...

Buying Behaviour Patterns of Customers

For understanding the buying behaviour of the customers in retail stores it is very important to analyze the customer psychology,...

From Kirana to Kopitiam: A Case Study of the Changing Indian Retail Industry

Using the PESTEL Framework to Analyze the Transforming the Indian Retail Industry We explore the Political, Economic, Social, Technological, Environmental,...

The Future of Shopping Malls

The word shopping mall brings to mind certain specific kinds of images. For instance, as soon as the word mall...

Self-Checkout Apps: The Future of Retail

The business of retail has always been evolving with technology. Companies which have been at the helm of technology have...

Why Discounting is Ruining the Retail Industry?

Discounting merchandise to increase sales has always been an important strategy used by the retail sector. However, in the past...

Point of Sale Financing

There are several credit products which are being sold to the modern consumer. There are mortgages, car loans, education loans,...

Pricing Challenges in Multi-Channel Retail

Online retailing has now become a part of our everyday lives. Companies like Amazon have swooped in from nowhere and...

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Articles on Retail Management