Articles on Relationship Marketing

Introduction to Relationship Marketing – Meaning and Important Concepts

Ask any frequent flyer and a globe trotter, who enjoys flying with and always chooses his favorite airline as to...

Relationship Marketing Background and Theory

Introduction The world of business has altered a great deal in the last few decades or so, globalization and information...

Evolution of Relationship Marketing

Marketing Management has evolved to become a multi faceted and all embracing science over a period of time. Studies in...

The management of relationships

Introduction An organization has to maintain healthy and fruitful relationships with not just with customers but also with external and...

Importance of Relationship Marketing

The recent trend seen in the Organizations across the world is that they are faced with changing times and the...

The Nature of Relationships

Introduction Any relationship involves human element. A human interaction can greatly affect the business and its relationship with the customer....

Relationship Marketing and CRM

Relationship Marketing is being spoken of as one key Business Philosophies of the progressive Organizations who are Customer Oriented or...

Organizations and Relationship Marketing

Traditionally with Organizations the customers belonged to and were the responsibility of the Marketing Department alone. Organizations probably had too...

Organizations and Types of Relationships

Organizations today live in highly dynamic environments. Essentially the existence and growth of the business is dependent upon several external...

Relationship Marketing – Company and Marketing Perspective

We are living in the high tech times. Technology and changing economy have changed the rules the way a business...

Relationship Marketing Sells

Marketing is a subject that draws a lot of students who find it most interesting and challenging. No doubt marketing...

Electronic Relationship

Introduction The rise of the internet and electronic commerce has changed the way in which customer and company interact with...

Internal Relationships

Introduction An organization has to manage relationships across a broad spectrum of stakeholders. One of such stakeholders is the employees...

External Relationships

Introduction An organization is concerned with maintaining a healthy relationship with suppliers and customer, with whom they interact daily. However,...

Relationship Networks – Customer and Supplier Networks

Selling and Marketing is no longer the same what it used to be few decades ago. Traditional methods of sales...

Relationship Marketing – Leveraging on Supplier Relationships

Business today has become customer centric. Organizations are investing heavily into getting to know and building a relationship with the...

Relationship Marketing with Business Associates and Partners

Business dynamics have forced the Organizations to recognize Customer as the most important factor responsible for its own existence and...

Relationship Management and Green Marketing

The world attention once again has turned to Durban where the countries are meeting to try and resolve the crises...

CRM as Relationship Marketing Tool

In the so called Modern times, we happen to be living in a fast paced high tech society. Use of...

Internal Relationship Marketing

As the world has moved towards globalization, businesses and Organisations have had to keep pace with the external environment. We...

Relationship Marketing in Practice

There is a realisation and understanding that Customer Retention is beneficial and rewarding than the efforts required in finding a...

Relationship Management is not a Marketing Strategy Alone

Customer Relationship management is a two way interaction. The Organisation has got to devise ways and means to reach out...

The future of relationship marketing

Introduction Relationship marketing is a modern concept. This concept focuses on developing, maintaining and retaining long term relationship with customers...

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Articles on Relationship Marketing