Articles on Product Management

Product Management – Key Function in Organizational Structure

Companies have to introduce new products every now and then to stay competitive. The development of new products and managing...

The Need for Product Management in Organizations

More often than not, organizations spend a fortune on marketing and product development separately. This is the case with many...

Functions of a Good Product Manager

Astute product management requires the product manager’s involvement at every phase of the product lifecycle. Starting with the initial conceptualization...

The Value of a Product Manager for Companies

Product management is needed in companies that have several products and brands where the need for integrated management of the...

Product Management vs Brand Management

Often, people get confused with the concepts of brand management versus product management. They tend to think that both are...

Innovation and Product Management

Innovation is the name of the game as far as companies in the 21st century are concerned. To compete effectively...

Product Management in IT Companies

In the IT (Information Technology) industry, it is often the case that the organizations find it difficult to synthesize and...

Product Management in the Indian IT Sector

The previous articles in this module discussed how product management differs from brand management and the way in which product...

Service Product Management: An Oxymoron or a Reality?

Till now, we have considered how product management is done in companies that have different product lines and brands. Now,...

What are Successful Principles of Product Management

Companies that are responsible for the production and distribution of products have a lot on their plates. Every product has...

Getting New Ideas for Product Development

New product development refers to introducing a new product and launching the same in the market keeping in minds customers’...

Marketing New Products and Services

The success and failure of a newly introduced product certainly depends on how well it is marketed and promoted among...

Understanding and Managing Product Life Cycle

It is crucial to understand the complete product life cycle before introducing a new product or service in the market....

Product Managers Role at Each Stage of Product Life Cycle

In the dynamic world of product management, understanding the nuances of the Product Life Cycle is not just rewarding but...

Factors Involved While Deciding New Product or Service

Introducing a new product in the market requires meticulous planning and relevant ideas put together after several rounds of discussions...

New Product Pricing

Pricing is an important parameter; organizations need to take care of while launching a new product or service in the...

Challenges in New Product Development

Product development refers to the entire process of conceptualizing ideas, designing, developing and eventually introducing a new product or service...

Post Product Launch

Successful product launch does not end with merely introducing the new product in the market and then forgetting about it....

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Articles on Product Management