The Need to Keep Journalism Free from Paid Public Relations
The Media is an Extension of Big Business Now In recent years, the concept of paid news and advertorials that are a combination of editorials and advertisements have become commonplace around the world. While the media always had a cozy relationship with the advertisers because both depend on each other for sustenance, the recent trends […]
Marketing Strategies for the Age of Consumer Fragmentation and the Age of Digital
The Fragmentation of the Consumer Segments and the Rise of Hyper Personalization We live in the Age of Fragmentation where consumer markets are so niche and granular that conventional marketing strategies are ineffective. Everywhere we look around us, we find that consumer markets are no longer monoliths or can be classified into broad Demographic, Regional, […]
SWOT Analysis of Microsoft
Introduction The recent announcement of the change of leadership at the helm of Microsoft has sparked speculation about possible strategic directional changes as well as kindled hopes that the pioneering company and its iconic founder who appeared to be floundering in recent years may well be getting their act together. The ensuing SWOT Analysis places […]
Sales Management – An Overview
The art of meeting and exceeding the sales goals of an organization through effective planning, controlling, budgeting and leadership refers to sales management. Sales Management helps the organization to achieve the sales targets efficiently. Process of Sales Management Sales Planning Marketers must plan things well in advance for the best results. It is essential to […]
Benefits of Cloud CRM for Small Businesses
CRM or Customer Relationship Management is a concept all businesses practice day in and day out. In fact, a business is found on managing customers and hence CRM ought to be the business strategy instead of being a part of business strategy. If you are a small business owner, it is vital that you get […]
Companies that are responsible for the production and distribution of products have a lot on their plates. Every product has a particular lifecycle. In order for that lifecycle to last as long as possible, some considerations need to be made. A successful product manager is always vigilant in their efforts to do what’s best for the product they’re selling.
Whenever you’re dealing with a product that’s in high demand, you will naturally have a large number of competitors trying to take a slice out of your market share. It’s wise to look at what the competitors are doing well and incorporate those aspects into how you do business. Be careful with this pursuit as it creates the potential that you could lose track of your identity as an organization.
The amount of data surrounding any product is astounding. The quantity of the data you have collected means nothing if you are unable to do anything with the data though. You have to be able to look at the facts and figures and see how those digits fit into the grand scheme of things. Using this information, you should be able to forge a plan for how you will proceed in the future.
Saying that the customer is always right might sound cliche, but it couldn’t be any truer. Your customers are the ones who go out and buy your products in massive amounts. You need to keep their needs in mind as you’re working to maintain the current position of your projects and design new products. Your investment in them will pay dividends later on down the line.
During the production process, you might feel tempted to cut costs in the hopes that you can maximize profits. It’s important to avoid cutting costs so much that you diminish the overall quality of product. You have to have a product that’s both affordable for you and the people you want to buy it. Customers have so many options out there that it’s only right that your product ranks at the top of their list.
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