Articles on Market Segmentation
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What is a Market – Definition and Different types of Markets
A set up where two or more parties engage in exchange of goods, services and information is called a market....
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Market Segmentation – Meaning, Basis and Types of Segmentation
What is Segmentation? Segmentation refers to a process of bifurcating or dividing a large unit into various small units which...
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Need for Market Segmentation – Why Market Segmentation?
A set-up where two or more parties (also called buyers and sellers) are engaged in transaction of goods and services...
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Understanding Market Segmentation – Key Steps and Actions
Segmentation refers to the process of creating small segments within a broad market to select the right target market for...
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Marketing Mix – Meaning and its Elements
Neil Borden in the year 1953 introduced the term Marketing mix, an extension of the work done by one of...
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Target Marketing – Meaning, Basis and its Need
It is not possible for a marketer to have similar strategies for product promotion amongst all individuals. Kids do not...
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Target Market Selection
Target market represents a group of individuals who have similar needs, perceptions and interests. They show inclination towards similar brands...
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Product Positioning Process – Steps in Product Positioning
The process of creating an image of a product in the minds of the consumers is called as positioning. Positioning...
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Difference between Market Segmentation, Targeting and Positioning
A market refers to a set up where two or more parties are involved in transaction of goods and services...
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Marketing Mix Analysis for Entry of a Microwave Maker
Introduction This article is about how a multinational corporation is attempting to enter an emerging market like China or India...
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