Articles on Brand Leadership

Brand Leadership – What Makes an Enduring Brand?

In the ever-evolving, ever-competitive world of global business, some brands glow white-hot for a short moment, others burn steady and...

Key to Brand Leadership and Growth

For a long time, the marketing theories and principles of marketing experts like Phillip Kotler and others were the bible...

Defining Value Proposition

Business and market realities of present times are forcing Organizations to re-think of their strategies as well as of their...

The Marketing Power of a Strong Product Value Proposition

The modern business world is dynamic and fast changing, and today’s consumer is smart, informed, and savvy. With an abundance...

If Your Brand is Losing Out, Where Does the Problem Lie ?

We live in a world that is fast changing. What was relevant last year doesn’t hold ground this year. Changes...

Product Value Proposition and Business Process Re-engineering

Success of Business Managers and Marketing Managers depends largely upon short term goal of achieving targeted sales as well as...

Value Proposition Lessons for Marketing Organizations

It is time to rewrite the marketing principles and rules. At the same time, it helps every Management and Marketing...

Product Leadership through Operational Excellence

In the fast changing and highly competitive world, building brands and maintaining brand leadership calls for an uncanny ability to...

Leveraging Technology to Build Operational Excellence

Have you ever wondered as to what it is that makes the Market Leaders perform so well in the market...

The Making of Brand Leaders

Every Management student and future Business Manager would do well to study and understand more about how certain Organizations build...

Leadership through Product Innovation

Product leadership and growth of the Organization goes hand in hand. Organizations employ certain chosen core value propositions with their...

Understanding Human Behavior Helps Build Ideal Brand

Human behavior is very complex and varied. As many as there are people, there are differences in their thinking patterns....

Driving Business Leadership through Customer Service

Though every Business or Organization wishes to be the market leader in its chosen niche segment, it doesn’t happen that...

Driving Value Proposition through Operations Excellence

Leadership at the market place doesn’t come by easily. Organizations have got to work towards it by innovating their product...

Strategies of Brand Leaders

Building successful business and achieving as well as sustaining product leadership calls for a smart strategy combined with discipline to...

Leaders Do Things Differently

ATT Universal Card Services entered the credit card market at a time when the market was mature and there were...

Organizational Building Blocks for Product Leadership

Talking about product leadership in the market and understanding all about the organizations that have achieved such leadership can be...

It is the People Who Contribute to Operational Excellence

Establishing leadership whether in a product market or a services market is not easy, especially in the fast changing world...

Product Leadership and Organizations

Any management student will certainly be interested in knowing what it is that makes organizations like Apple, Sony, Microsoft Google...

Managing High Performance Teams to Gain Product Leadership

Take a look at organizations that are considered to be product leaders in their respective fields like Intel, Google, Microsoft,...

Managing People and Creativity in Product Leader Organizations

Organizations that are product leaders do things differently. Be it the way they market the product, the way they build...

Management Practices in Product Leader Organizations

Organizations that have become synonymous with product leadership and innovation have not reached such a position by chance. Rather it...

Customer Intimacy: A hidden force to be reckoned with for market success

Beyond Customer Service: The Rise of Deep Business Partnerships There is no doubt that leading products and services with competitive...

Customer-oriented Leadership: From being a Service Provider to Strategic Partner

Customer relationships have changed In the past few decades, we have seen a remarkable transformation in how companies interact with...

Building Products and Services around Customers Business

A study of organizations that are the leaders in their particular sphere of business helps business management students learn and...

Solution Based Approach for Profits and Revenue

Sustaining success in business is a big challenge for organizations. In order to continue to be successful and sustain leadership...

Live for Your Customer

Take the case of any organization that is considered to be a global leader or a product leader and you...

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Articles on Brand Leadership