MSG Team's other articles

10293 Market Segmentation – Meaning, Basis and Types of Segmentation

What is Segmentation? Segmentation refers to a process of bifurcating or dividing a large unit into various small units which have more or less similar or related characteristics. Market Segmentation Market segmentation is a marketing concept which divides the complete market set up into smaller subsets comprising of consumers with a similar taste, demand and […]

10717 Principle of Serviceability in Retail Store Design

People love shopping at International Retail Malls and Stores. Weekends are often spent with family and friends shopping and spending entire day out at the malls. The Stores are designed to attract, entertain and engage the consumers. Therefore the Stores are designed, keeping in mind the visibility aspect as well as ease of use for […]

12655 Breaking News: A Case Study of the Indian Media Industry

Historical Evolution of the Indian News Media By most accounts, the Indian Media Industry is one of the world’s most diverse and vibrant in addition to being largely free and fair. The Indian Media has had a long and chequered history starting from the pre-Independence days and including the post independence and the socialist days […]

12602 Buying Behaviour Patterns of Customers

For understanding the buying behaviour of the customers in retail stores it is very important to analyze the customer psychology, the factors which influence a customer for buying certain products/services from the stores and also an analysis of the customer’s response towards a sales promotion is very critical. Before analyzing the customer’s buying behaviour, let […]

12228 The Wirecard and Infosys Scandals are a Lesson on How NOT to Treat Whistleblowers

What is the Wirecard Scandal all about and Why it is a Wakeup Call for Whistleblowers Anyone who has been following financial and business news over the last couple of years would have heard about Wirecard, the embattled German payments firm that had to file for bankruptcy after serious and humungous frauds were uncovered leading […]

Search with tags

  • No tags available.

Every Management student and future Business Manager would do well to study and understand more about how certain Organizations build brand leadership and keep growing. Some of the global brand names like Apple, Sony, Reebok, Nike, Samsung, and companies like Dell, IBM, HP, Xerox, GE, Motorola not to forget a host of other technology Companies such as Microsoft, Google, Sun Microsystems, Oracle etc have been trail blazers and continue to dominate global markets.

It is quite natural for you to wonder as to what makes these Organizations become leaders in their chosen market and more importantly grow the brand and grow the Organization too, over a long period of time.

The number of businesses that create a flutter in the market and then fade out within a couple of years is much higher than the businesses that grow from strength to strength.

It is quite true that these hugely successful Organizations do things differently than the rest of the businesses and hence they survive and grow. They stand out for being different in all aspects of their management style, their approach to the entire business including their product and service, management culture, Organizational culture, management and operational processes and systems etc.

The way they approach their human resource and talent pool as well as their business model would be distinctly different from the rest. More importantly the way they tune into their market, their market intelligence, their efforts to understand customer expectations and keep ahead of competition in terms of product innovation and by leveraging on technology and building a definite value proposition that is superior to competition makes them the brand leaders.

Organizations like Google, IBM etc are relatively young Organizations as compared to GE, Xerox and others. One thing that is very evident and common amongst all these leaders is their approach and culture to their human resource development. These Organizations pursue customer service, product innovation as the key drivers to their value proposition to their customers.

The entire Organizations in these cases, are sensitized and promote a culture that encourages entrepreneurial spirit and customer friendly attitude from each and every employee of their Organization.

These Organizations are known to recruit young talent and invest in them through customized training to mould them into the Organizational thinking style and belong to the culture of the Organization. At the same time, to promote product innovation, they encourage employees to experiment and think out of the box. For being daring and taking risks, employees are not punished but encouraged and supported.

Over a period of time, they develop training programs as well as a culture that is conducive to and one that attracts creative talent. With the right set of talent, product innovation and business strategy innovation starts happening automatically.

If you observe the attitude and thinking of the management of these successful Organizations, you will see that streak of breakthrough creativity, intelligence, dynamic leadership, entrepreneurial outlook, a thirst for excelling in their chosen field and clear set of values and principles that form part of the guiding philosophy and vision for their Organizations.

These leaders thrive on focusing and excelling in their chosen field. When it comes to their customers, they leave no stone unturned to ensure that their value proposition is consistently superior leaving the customers no choice but to allege their loyalty whole heartedly.

Article Written by

MSG Team

An insightful writer passionate about sharing expertise, trends, and tips, dedicated to inspiring and informing readers through engaging and thoughtful content.

Leave a reply

Your email address will not be published. Required fields are marked *

Related Articles