E Commerce related Technologies
A layman using internet is overwhelmed by the sheer amount of information that he or she is able to access in an instant. Little do people know that the so called information high way is a culmination of thousands of networks, multiple technologies, platforms, applications and programmes working together in co-ordination to deliver information to […]
Reputation Management in the Age of 24/7 Media and Viral Social Media Transmissions
The Media Deluge and the Cacophony of Crowds calls for Reputation Management We live in times when hundreds and even thousands of media outlets scan the happenings and events all around us and report and disseminate information and news about them. In addition, Facebook posts, Twitter updates, and WhatsApp videos and messages go viral in […]
Consumer Communication and Persuasion
Consumer communication and persuasion is an essential part of any Marketing Strategy. In fact, it is the starting point of all improvement as consumer voices provide companies with the data such as where they are lacking and what all they could do to improve the product or service. Do all companies listen to the consumer […]
Measuring Acquisition Equity
Acquisition equity is the potential monetary value of acquisition for the organization. It provides the stage for customer equity data to be encapsulated in the financial database of organization. Measuring acquisition equity is indigenous and simple process to implement, the only hurdle is the collection data before this calculation is made. Computation comprises of following […]
Category Management
The mechanism of selling merchandise in small quantities from a fixed location directly to the individuals for their end use is called as retailing. The fixed location can be anything like super market, hyper market, department stores and so on. Merchandise – Merchandise refers to the various products available at the store for sale to […]
The resource-based view (RBV) is a way of viewing the firm and in turn of approaching strategy. Fundamentally, this theory formulates the firm to be a bundle of resources. It is these resources and the way that they are combined, which make firms different from one another. It is considered as taking an inside-out approach while analysing the firm. This means that the starting point of the analysis is the internal environment of the organization.
Resources of the firm can include all assets, capabilities, organizational processes, firm attributes, information and knowledge. In short resources can be considered as inputs that facilitate the organization to perform its activities.
All resources that an organization has may not have strategic relevance. Only certain resources are capable of being an input to a value creating strategy which put the organization in a position of competitive advantage. An organization’s resource should have four attributes to provide the potential for competitive advantage. These form the VRIN characteristics.
The important features for a resource to be strategically important are as below
The VRIN characteristics mentioned above are individually necessary for the resources to be valuable.
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