What is Agile Methodology and Its Game Changing Promise for the Digital Age
Introduction to the Agile Methodology These days, there’s much buzz around what is known as Agile Method of Working or the Agile Methodology as applied to all types of organizational processes and modes of working. While initially, Agile was introduced for the Software and Technology Development and Release cycles, it has now become a method […]
Reasons for Failure of Virtual Teams
Last year Bob Stuart was given the ‘Best Team Leader’ award because his team had delivered all the milestones accurately and on-time. Along with the award, he was also a given a greater responsibility of leading a bigger and more diverse team whose members were located in 3 different countries. But this year not only […]
Effective Presentation Skills
Presentation can be defined as a formal event characterized by teamwork and use of audio-visual aids. The main purpose of presentation is to give information, to persuade the audience to act and to create goodwill. A good presentation should have a good subject matter, should match with the objective, should best fit the audience, and […]
Why the Digital Age Calls for a New Approach to Leadership and Team Management
Why the Digital Age is unlike Any Other Previous Transformation in History With the Digital Age well and truly upon us, it is time for practitioners of leadership and management to re-envisage a new approach to leadership and management. This is because the Digital Age which is unfolding now is unlike any other transformation in […]
Conflict at Workplace – Why Conflict Should be Avoided ?
Differences in interest, thought process, perception as well as need lead to a conflict. When individuals do not agree to each other’s opinions, a conflict arises. Conflict can occur at any place be it organizations, groups and even at our homes. Let us first go through the below example. Sandy was heading the operations department […]
PR or public relations is nothing but the practice of protecting as well as enhancing the reputation of any particular organization/firm or for that matter any individual. In today’s world of fierce competition, where every organization strives hard to work toward its brand image, public relations has become the need of the hour. It is essential for every organization to communicate well with its public/target audience. The correct flow of information is essential. Here comes the importance of public relations.
The practice of maintaining a healthy relationship between organization and its public/employees/stakeholders/investors/partners is called public relations. Public relation activities ensure the correct flow of information between the organization and its public also called its target audience. Public relations goes a long way in maintaining the brand image of an organization in the eyes of its audience, stake holders, investors and all others who are associated with it.
For schools, the target audience would be students and their parents/guardians, for retailers the target audience would be customers and so on.
In the above examples, Public Relations ensures a smooth two way communication between the school authorities and its target audiences (students and their parents).Retailers must address their customers well for a positive word of mouth and a strong brand positioning. It is really important to create a positive image of any particular brand in the minds of consumers for it do well. Public relations experts not only help in the flow of information from the organization to its public but also from the public to the organization.(Two way communication).The flow of information from the public to the organization is generally in the form of reviews, feedback(positive/negative),appreciation and so on. Public relations strengthens the relationship between the organization and its target audience, employees, stakeholders, investors etc.
Here are some ways of enhancing an organization’s brand image:
Public relation experts sometimes turn a bad situation into the organization’s favour.Such a situation is called as spin. Spin refers to a situation where public relation experts tactfully utilize an unfavourable situation for company’s benefits and publicity.
In cases of negative PR, public relation experts instead of focussing on enhancing their organization’s image,concentrate on tarnishing the reputation of business rivals. Negative PR also called as dirty tricks involves extensive research and information gathering.
Public Relations is said to be effective under all the below circumstances:
To conclude public relations is nothing but an effort to present one’s organization in the best light.
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