Cultural Influences on Financial Decisions
April 3, 2025
The financial decisions made by an investor are actually influenced by several factors that are present in their thought process. We have discussed about the rational aspects of traditional financial theory. We have also discussed about emotional aspects and behavioral biases in the previous articles. However, emotions are not the only thing that impact behavior.…
The rise of behavioral finance has led to several new strategies being floated in the financial world. Contrarian investing is one such strategy. This strategy did not exist till most of the world followed the traditional cash flow based financial models. However, ever since behavioral finance has come to the fore, so has contrarian investing.…
In accounting and in finance, conservatism is generally considered to be a positive quality. However, studies in behavioral finance have shown that this may not be the case. This is because conservatism bias is one of the most profound biases which impact the investment decisions of an average investor. In this article, we will understand…
Investors who have been in the market for a long time know that investing is an emotional activity as much as it is a financial activity. This is the reason that people who have a higher degree of self-control generally tend to do better than their peers. Self-control bias may seem like an obvious and simple flaw. However, it has a profound effect on the behavior of any investor. The details of the self-control bias have been listed below:
Self-control bias stems from a behavioral flaw called hyperbolic discounting. As per hyperbolic discounting, there is an inherent flaw in the way investors perceive gains. They have a large appetite for short term gains. However, if they are asked to sacrifice short term gains for long term gains which will be much bigger, most will still choose the short term gains. Hence, investors have a skewed time preference, which negatively impacts their decision making. In simple words, investors with this bias are inclined towards spending more today at the expense of saving less for the future.
Self-control bias is not only seen in the financial world. It is also seen in the other walks of our daily life. For instance, people may be unable to lose weight despite knowing that it is in their best long term interest to do so. They may continuously choose to eat unhealthy food despite knowing that it will cause harm to them.
The bottom line is that self-control bias is not small or frivolous. Like other behavioral biases, this bias also has a huge impact on the portfolio of the investor as well as the return that they gain from it.
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