Articles on Behavioral Finance
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                            Behavioral Finance – An Introduction
                            As investors, we are often perplexed by the behavior of the markets. For instance, we may find a stock to... Read more
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                            Heuristics and their role in Finance
                            Traditional financial theories assume that finance is a scientific field. This means that just like in a scientific problem, a... Read more
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                            Advantages of Behavioral Finance
                            The problem with traditional financial theories is that they tend to operate in an ideal world! The underlying assumptions are... Read more
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                            Limitations of Behavioral Finance
                            The theory of behavioral finance has become exceedingly popular in the past few years. This is largely because of the... Read more
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                            FAQ’s About Behavioral Finance
                            Behavioral finance is a fairly recent phenomenon. The development of this branch of finance is not more than a few... Read more
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                            Prospect Theory
                            Prospect Theory is probably the most important piece of literature in behavioral finance. The conclusions made in prospect theory underlie... Read more
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                            How Loss Aversion Affects Investment Decisions
                            Behavioral financial analysts have conducted a significant amount of research in order to understand how investors process loss. In the... Read more
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                            The Sunk Cost Fallacy
                            In the previous article, we learned about how certain psychological factors make a huge impact on our decision-making about financial... Read more
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                            The Endowment Effect
                            The endowment effect is another important psychological barrier that helps people from realizing the full potential value of their investments.... Read more
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                            Regret Aversion Bias
                            In order to be successful at investing, an investor not only needs to have mastery over their numbers, but they... Read more
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                            Self-Control Bias
                            Investors who have been in the market for a long time know that investing is an emotional activity as much... Read more
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                            Anchoring Bias in Behavioural Finance
                            The average investor may be able to keep their thinking in check and save themselves from a lot of biases.... Read more
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                            Confirmation Bias in Behavioral Finance
                            The vast majority of investors fail to perform well in the stock market because of behavioral and emotional reasons. The... Read more
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                            Herd Mentality Bias
                            Human beings are social animals. For centuries, our brains have been wired to conform to the actions of the larger... Read more
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                            Mental Accounting
                            Traditional economic theory assumes that all money is fungible. The meaning of the word fungible is “interchangeable.” Hence, according to... Read more
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                            Recency Bias
                            There is a common saying in the investment markets that “In the short run, the markets are a voting machine... Read more
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                            Overconfidence Bias
                            Contrary to traditional economic theory, investors are not completely rational human beings. Instead, they are also emotional. This also means... Read more
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                            Conservatism Bias
                            In accounting and in finance, conservatism is generally considered to be a positive quality. However, studies in behavioral finance have... Read more
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                            Framing Bias
                            Traditional economic theory assumes that investors are completely rational beings. Hence, they react to information in the same way if... Read more
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                            Behavioral Portfolios
                            There is a fundamental difference in the way portfolios are viewed in traditional financial theories and the way in which... Read more
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                            Hindsight Bias
                            There are several cognitive biases that affect our ability to think clearly about financial investments. One such bias is called... Read more
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                            What is Illusion of Control Bias and How to Avoid it
                            Any stock market around the world is huge in size. It is made up of many participants who regularly buy... Read more
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                            Status Quo Bias
                            Making a choice can be an overwhelming process. This is particularly true if the person making a choice has to... Read more
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                            Sample Size Neglect
                            Stock investments are supposed to be made based on rational choices. In this module, we have so far learned that... Read more
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                            Optimism Bias
                            The gist of optimism bias is often expressed by using the popular saying “rose-tinted glasses.” In real life, it is... Read more
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                            Cognitive Dissonance Bias
                            All investors have pre-existing beliefs about the way investment markets work. These beliefs are often deep-rooted and subconscious. For example,... Read more
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                            Home Country Bias
                            The activities of most investors have historically been limited to their home country. This is largely because earlier, there were... Read more
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                            Availability Bias in Behavioural Investing
                            All of us have seen movies or have read novels wherein there are several witnesses who are describing the same... Read more
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                            The Bias Blind Spot
                            We are now aware of the fact that investment markets are not driven by mathematical decisions alone. They are heavily... Read more
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                            The Narrative Fallacy
                            In an ideal world, investors are supposed to look only at cold hard facts and analyze them while making an... Read more
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                            The Planning Fallacy
                            Investors are used to looking at projections of future events. They commonly use projections about future cash flows, future profits,... Read more
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                            Base Rate Fallacy
                            The human mind is riddled with several fallacies. When human beings make investment decisions, they are battling a wide variety... Read more
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                            Contrarian Investing
                            The rise of behavioral finance has led to several new strategies being floated in the financial world. Contrarian investing is... Read more
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                            Cultural Influences on Financial Decisions
                            The financial decisions made by an investor are actually influenced by several factors that are present in their thought process.... Read more
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                            Behavioral Life Cycle Theory
                            There have been many economic theories developed in order to understand how and why human beings save and spend their... Read more
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                            The Barnewall Model
                            The traditional financial theory assumes that all investors are rational. Hence, they believe that all investors will reach the exact... Read more
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                            Bielard, Biel and Kaiser (BBK) Model
                            The main criticism of the Barnewall model was that it only classified investors into two types. This created an oversimplification.... Read more
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                            Three Dimensional Pscychographic Model
                            Psychographic models have evolved over the ages. They first began with the Bernwall model, which was a one-dimensional model. It... Read more
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                            Categorizing Behavioral Biases
                            The field of behavioral finance has become fairly developed over the years. There have been many psychologists as well as... Read more
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                            Lessons Learned in Behavioural Finance
                            In the past few articles, we have studied about how behavioral finance impacts financial markets more than one might believe.... Read more



