MSG Team's other articles

9951 ERP – Technical Modules – Installation and License Management

Kernel of an ERP system comprises of a technical module (set of tools) which provides a foundation to various application modules. These tools provide application installation and system administrations functionalities which enables efficient running of applications, within a secured environment. The technical module also provides high level COBOL and 4 GL programming languages (such as […]

11792 Warehouse and Materials Management – Need and Scope

Introduction Purchase of raw materials is an integral part of any business, i.e. manufacturing organization or service organization. Purpose of raw material is to be converted into finished goods for selling, but after purchase and before selling, they need to keep in safety and good care. The timeframe of storage can be short period or […]

10461 New Emerging Markets: Mexico, Indonesia, Nigeria and Turkey (MINTs)

Global capital is always on the search of the next profitable opportunity and this is the reason why the BRICs or the grouping of Brazil, Russia, India, and China found favor as emerging markets in the last two decades. As these economies began to sag and saturate, the restless investors began looking for the next […]

11342 Software Project Management – Meaning and Important Concepts

Introduction This article deals with the Automation project for a maintenance project in a software company. The project involves automating the processes that are discrete and disparate into a centralized monitoring mechanism via a tool developed for this purpose. This article lists the scope and the different aspects like resource and schedule planning along with […]

10773 Productivity and Its Role in Shaping Economies and Businesses

Introduction: Productivity and Its Centrality to Growth We often hear the term productivity in many contexts and whether you are a student or a working professional, you are constantly exhorted to be more productive. In recent years, the dictum that do not work hard, but Work Smart, is often used by many of the opinion […]

Search with tags

  • No tags available.

When a management student passes out from college and is absorbed into any business organization, if he is lucky he will get to spend a few months in getting orientation in all departments before being assigned to a particular department or function at the end of the induction program. Those who get to be assigned to working in Supply chain or inventory operations of the company are likely to learn very important lessons that is likely to give them an edge later on when they grow in ranks and take up higher and different responsibilities. Inventory management and supply chain operations both on the Raw material as well as Finished Goods side are very critical to the success of sales and marketing besides being major contributors to the profitability of the company.

Sales and Marketing can be said to be efficient not when they build sales leads and convert them. But the efficiency of being able to reach the right Finished Product to the Right Customer or Market and the Right Time is what determines the Success of S & M. Inventory is the other function that is critical to the Sales.

An efficient inventory management will mean carrying balanced inventory and functioning at optimum efficiency as well as ensuring control over inventory carrying costs. Any increase in efficiency of inventory holding or operations impacts bottom line directly. Supply chain, having to do with movement of inventory to and from plant to the markets, holding inventory en route at various points and managing overall inventory logistics is also very critical both to inventory management as well as the Sales Function.

Once the trainee has understood the operations models and seen how the entire chain of functions involving multiple internal departments, systems, documentation as well as external vendors, third party service providers and the governmental organization all work in tandem to make the business a success, he would have pretty much understood the secret to building successful business.

Time and again we have seen that the General Managers as well as the Marketing Managers who have been heading their departments in the companies have made headway and achieved breakthroughs in terms of marketing their products using innovative supply chain distribution strategies and thereby have been able to impact the bottom lines substantially. Direct marketing, E marketing, Network marketing are all new sales concepts but if you have to incorporate these into your marketing plan, then it becomes necessary first for you to be able to understand and define the supply chain and inventory strategy to service these delivery channels.

An inventory strategy can be designed on paper but then to be able make it operational, one needs to have a realistic exposure and experience to the field operations and have a hang of how things work on the ground. Inventory management and operations involve multiple agencies and service providers combined with multiple systems that need to be interfaced. Sales process has to be married to Supply Chain and logistics process, which in turn needs to drive the inventory operations process in the back end. All these different modules need to be working in tandem and seamlessly to deliver products across markets in time.

Any aspiring manager who wants to head an organization as General Management or Marketing Manger would have to first get first hand experience of these brass tacks that will help him later to be able to devise practical and achievable strategies to take his business ahead.

Article Written by

MSG Team

An insightful writer passionate about sharing expertise, trends, and tips, dedicated to inspiring and informing readers through engaging and thoughtful content.

Leave a reply

Your email address will not be published. Required fields are marked *

Related Articles

Companys approach to Inventory Health

MSG Team

Inventory Management Systems

MSG Team

Why and When to avoid Holding Inventories

MSG Team