SEO and Search Engine Marketing Processes

Mapping Customer Behaviour and Pattern is the starting point of E Marketing

Learning all about E Commerce and E Marketing is the pressing need of every student as well as every marketing and business manager. No one can afford to ignore the E Business channel and hope to grow one’s business the traditional way. Even if an Organisation continues to explore and grow its traditional channels of…

Customer Expectation as Key Driver to Online Marketing Business

Internet is changing the customer’s expectations as well as behaviour. Understanding the customer behaviour pattern holds the key to successful online business for Companies. Companies have begun to realise that the product as well as marketing strategies that work for traditional sales channels do not hold good for their E Commerce business models. We now…

Why Selling Online is Expensive?

In many countries across the world, small retailers are against e-commerce websites. This is because they believe that these websites use unfair trade practices like predatory pricing in order to put them out of business. However, e-commerce websites refute this charge. They often encourage small retailers to sell on their websites. After all, in theory…

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If you are in the process of understanding and designing an E Marketing strategy for your business, understanding and learning all about Search Engine Optimization becomes necessary. You will need to look for and hire a reliable, experienced and dependable SEO Company who will design your web pages, build the online advertising as well as help build traffic into your website and incorporate the Customer Selling process.

Search Engine processes including both paid search and organic search is a highly dynamic field where new methods are being developed every day and new marketing campaigns as well as processes are being introduced in the market.

Therefore it is important to be able to choose the right SEO partner who is always ahead in the race and is able to keep ahead of the market developments and offer all of the SEO services under one roof.

A typical Search Engine Optimization Service plan starts first with analysing the keywords that are relevant to your product, service or business.
A detailed research and analysis goes into making of a list of keywords that are most frequently searched for by the users and the variants of the key words that are often used.
The second part of the plan involves researching and understanding the competition, understanding the market, the tactics and strategies used by the competition etc, to be able to build an effective counter strategy that can beat competition.
The third step consists of designing the web pages including the web titles and meta tags along with the optimized layout and structure that is Search Engine and indexing friendly.

There are several ways that you can check the validity of the keywords that have been used in your website. Using keyword selector tools such as Yahoo Keyword Selector, Google Keyword Selector or Google Trends, the content can be tested. Further on the SEO service provider works to build the links using partnerships as well as link building and publishing in the blogs, wiki as well as in all relevant video and audio sites.

Submitting the website to number of search engines, directories to ensure that it is indexed and considered to be relevant is an ongoing job that is handled by the SEO experts. One other important function that is involved in the SEO Service plan is to monitor, evaluate and analyze the popularity and performance of the web site. There are several tracking soft wares that are available.

Search Engine Marketing involves usage of both Organic as well as paid search results. Paid search results include pay per click and other sponsored advertisement usage as well as paid listing, where in with one click the potential customer is able to access your company website directly. Besides these there are also the article submissions, submissions to blogs, press releases and other promotional works carried out by the SEO Experts to increase the popularity of the website.

Going forward the SEO experts also engage in Social Media Marketing tactics to attract and generate potential customers from amongst the internet users. Using Social Media Marketing does call for expertise for it involves influencing and building a community and influencing the users in their decision regarding their preferences for your products.

SEO SEM activities are to be carried out continually adapting to the new changes in technology as well as tuning into the new trends and methods from time to time.

Article Written by

Malvika Mishra

Malvika Mishra is an accomplished HR Business Consultant and Learning & Development specialist with over a decade of experience spanning organizational development, leadership training, and content creation. She holds an MBA and a Post Graduate Diploma in Guidance & Counselling, enabling her to combine business acumen with a deeply people-centric approach. Her work focuses on management practices, corporate governance, diversity & inclusion, and preventive mental wellness as a critical organizational capability. Malvika is known for bridging academic rigor with real-world workplace application.