Marketing Research: Step by Step Execution
The main purpose of marketing research is to lower the uncertainty and risk in marketing decision-making. To achieve this, several stages are followed which are depicted in the flow diagram below.
Let us look at each stage meticulously.
- Marketing Research - Introduction
- Data Collection in Marketing Research
- Focus Groups
- Depth Interview
- Case Study
Authorship/Referencing - About the Author(s)
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