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Let us now go through the various types of communication:
Verbal communication is a type of communication where the information flows through verbal medium like words, speeches, presentations etc. In verbal communication the sender shares his/her thoughts in the form of words. In organizations, individuals communicate verbally among each other in the form of dialogues, speech, presentations, discussions to name a few.
The tone of the speaker, the pitch and the quality of words play a crucial role in verbal communication. The speaker has to be loud and clear and the content has to be properly defined. Haphazard and unorganized thoughts only lead to confusions and misunderstandings among individuals. In verbal communication, an individual must understand the importance of words and how to put them across.
While speaking the pitch ought to be high and clear for everyone to understand and the content must be designed keeping the target audience in mind. In verbal communication it is the responsibility of the sender to cross check with the receiver whether he has downloaded the correct information or not and the sender must give the required response.
Sarah to ken - “I want a glass of water” is an example of verbal communication.
Imagine yourself in a situation, where you can’t speak but have to communicate an urgent information to the other person or for that matter, you are sitting in an important meeting and you want to express your displeasure or pleasure to your colleague without uttering even a word. Here non verbal mode of communication comes into picture. Facial expressions, gestures, hand and hair movements, body postures all constitute non verbal communication.
Any communication made between two people without words and simply through facial movements, gestures or hand movements is called as non verbal communication.
In other words, it is a speechless communication where content is not put into words but simply expressed through expressions If one has a headache, one would put his hand on his forehead to communicate his discomfort - a form of non verbal communication. Non verbal communications are vital in offices, meetings and even in romantic chats.
Before planning any outing or tour, Sandra always refers to the map of that place. Through the map, she tries to find out more about the place, the route to reach that place, hotels, shopping joints etc. The map is actually passing information about the place to Sandra or communicating with Sandra. This mode of communication is called visual communication.
In visual communication, the recipient receives information from signboards, displays, hoardings, banners, maps etc. The sign board of Mc Donald’s or KFC indicates eating joints - a form of visual communication. The sign board of “No Parking Zone” communicates to the individuals that any vehicle must not be parked in the vicinity - again a mode of visual communication. Vision plays a very important role in visual communication and it depends on the recipient how to interpret the message.
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Communication Models – Aristotle, Berlos, Shannon & Weaver, Schramms, Helical and Westley and MacLeans Model
February 12, 2025
