Articles on Services Marketing

Articles on Services Marketing

• Services Marketing – Definition and Characteristics

  Introduction The world economy nowadays is increasingly characterized as a service economy. This is primarily due to the increasing importance...

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• Services Marketing – Definition and its Importance

  Stated simply, Services Marketing refers to the marketing of services as against tangible products. As already discussed, services are inherently...

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• The 7 P’s of Services Marketing

  The first four elements in the services marketing mix are the same as those in the traditional marketing mix. However,...

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• Services Marketing – Moment of Truth

  Every business knows that in order to thrive it needs to differentiate itself in the mind of the consumer. Price...

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• Customers Expectations and Delight

  Introduction In today’s ultra competitive business environment merely meeting customer expectations is not enough. In order to effectively differentiate themselves...

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• Maintaining and Measuring Service Quality

  After having attained the desired service level, the next great challenge faced by service providers is to maintain service standards...

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• The Changing Face of Services Marketing

  Marketing of Services has emerged as an important sub discipline of marketing in its own right. It has evolved phenomenally...

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• Service Industry at Cross Roads

  No one would have ever imagined fifty years ago that the service sector would become a major contributor to the...

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• Leadership in Service Industry

  The past few decades has seen unprecedented growth of service industry. In fact we can today say that the service...

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• How to Maintain Competitive Edge in Service Industry

  In the present times, doing business has become an extremely competitive game. This is true not only for the product...

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• Some Perspectives on Software Products versus Software Services

  The Difference between Services and Products The difference between services and products in software is that whereas the former involve...

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• Getting Ahead of the Race in Service Industry

  Service industry today dominates the economic scene in all the countries. Over a period of few decades we have seen...

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• Is Automation Making Customer Service Better or Worse?

  How Does Automation of the Customer Service Function Impact the Customers? Log into any customer service portal and, chances are...

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